In the UK, the Health Survey for England in the year 2008 presented that 24.5% people above the age of 15 were suffering from obesity. Obesity is a condition which has been associated with biological and physical reasons but psychological issues also play a role in the high incidence of this disease. The causes and effects of obesity are severe and require closer attention by the people, health consultants, governments and health departments in order to get rid of its harms. Obesity is the result of a number of factors; unhealthy dietary habits and food consumption patterns remain the most important of them. People, and especially children, are attracted towards junk food and high-calorie foodstuff. The consumption of calorie-dense food is identified as a highly threatening factor for increased childhood obesity. The most important factor that promotes such unhealthy dietary habits among the children is the exposure of high-calorie food on the television. There is a strong relationship between unhealthy food advertisement and increasing obesity among children. Fast food is considered as the root cause of adverse eating habits as it comprises all adverse dietary factors like saturated and trans fat, high glycaemic index, high energy density, and, increasingly, large portion size. Moreover, fast food is considered to have low amounts of fiber, micronutrients, and antioxidants which help in tackling the risk of cardiovascular disease and diabetes (Ebbeling, Pawlak & Ludwig, 2002). Another major cause of obesity is the imbalance between energy intake and consumption. The recent developments in technology have provided easier ways to entertain. Children now consume energy and fatty diets but fail to utilize that energy in physical activities and sports. People’s sedentary life revolves most of the times around electronic media, including television, video games, music players, and computers and so on. They have restricted their lives to their homes and specifically their personal rooms. This inactivity is posing a threat to their life and they are found to be inactive and less likely to consume the energy, fats, and proteins they take per day. Technology and sedentary activities have reduced the energy consumption in children and they take exercise, sports, and other physical activities as formal procedures that are limited to the school premises. The use of cars, buses and other vehicles have also made this problem difficult to control. Advertising is correlated with the consumption patterns i.e. decreased advertising leads to reduced consumption levels and vice versa (Saffer, 1996). The existence of a relationship between advertisement and consumption rates is the reduction in consumption levels on the implementation of advertisement bans. The group that is badly affected by media exposure, television programs, and advertising campaigns are youngsters. Many types of research and surveys are conducted to understand the effects of food, alcohol, smoking and general advertisements on children and their behaviors. The food advertisements lead to a great change in children’s food choices and intake.