Fresenius Name: Course: Tutor: Date: Fresenius is a healthcare group made up of four business segments. These business segments operate independently from one another and are global companies. Each of them also has a distinct goods and services. For instance, medical care specializes in the provision of products and services meant for patients suffering from chronic kidney failure…
The third segment is the Helios Kliniken that deals with hospital management of patients. It main specialty is the treatment of acute diseases and the medical rehabilitation of such patients. Sixty four hospitals among them five hospitals providing maximum care make up this segment. Nine of these hospitals have partnered with universities for teaching practice. The fourth segment is Vamed whose main specialty is management of health care projects. It helps health care facilities in planning, development and management. It has already completed more than five hundred such projects in fifty countries. The Four segments’ managements are independent of one another. Their headquarters are in different parts of the world. The corporate headquarters for the group and Fresenius Kobi are in Bad Homburg, Germany. Helios and Vamed corporate headquarters are in Vienna, Austria while Medical Care headquarters are in Waltham, Massachusetts. According to the company’s Annual Financial Report for the year ending December 31, 2010 the total assets of the group were valued at 24,088 million British Euros. The company’s revenue for the same period was sixteen billion Euros. The total earnings the company accumulated during this period were six hundred and sixty million Euros. This shows the strong financial capacity the company boosts. Like any other business organization, the business seeks to grow its revenue as well as increase the quality of its products. In order to achieve this, company has to invest to produce higher quality goods and services. It also has to increase its work force as well as offer more training to them. Moreover, the company has to tap into new markets, to reach more customers. The company can also seek to increase consumption of its products in areas where it is present. However, to meet these goals the company faces several constraints. For instance, the company faces numerous legal challenges. The most notable among them is changes in laws and policies governing healthcare programs in some of the countries it operates. As a result, of the financial and property markets crisis, some countries such as the US have had to review their healthcare policies. In the US, government has changed the reimbursement policies. Health insurers have also changed their approach to healthcare. This means that the company has had to change its approach in this market. In its efforts to grow its market, the company has resulted to take over of other companies in the healthcare. The process of takeover is subject to certain laws and regulation. In some cases, this has seen the company spend a lot of financial resources to settle liabilities of these companies. The Annual Report for the year ending December 31, 2010 cites financial risks as other as some challenges the company faces in meeting its growth targets. For example, it cites the financial and market crisis in Euro zone. According to the company this crisis has led to wage adjustments, welfare cuts, tax hikes, which have reduced the purchasing power of people in this zone. This has translated to less consumption of its products and services. This crisis has also affected other markets such as Asia who supply goods to the Euro zone. Consequently the region has experienced slower growth compared to other periods before the crisis. As the world ...
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