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Essay example - Profiteering on Disaster Relief

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Health Sciences & Medicine
Pages 3 (753 words)
However, sometimes governments offer aid to strengthen political relations. Some companies and organizations view humanitarian efforts as…

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Steets and Hamilton (2009) say that, there are factors that influence businesses and corporations to engage in humanitarian aid. These are potential for profiteering and corporate social responsibility. For example, on December 26, 2004 parts of Southeast Asia were hit by a Tsunami. More than two hundred thousand people lost their lives and hundreds of thousands displaced. International companies and private businesses gave donations in terms of money, and services like, building websites for tracking victims and transport for personnel and victims from one place to another. For instance, Deutsche Post World Net provided free transport and a cash donation of USD1.5million. The Coca Cola Company provided water and other basic items to several villages and a cash donation of USD2.1million. Microsoft developed websites where volunteers would register for work (Steets & Hamilton, 2009)
Steets and Hamilton (2009) further say that, as a result, the companies improved their public image and met public expectations because they behaved like exemplary corporate citizens. They not only marketed themselves, but the impression created had a positive impact on the finances. They also proved to their employees that they are reputable employers. Companies seeking to improve their portfolio through corporate social responsibility interfered with the humanitarian efforts of international organizations, NGO’s and the governments concerned.
Governments also participated in humanitarian efforts after the Tsunami. Steets and Hamilton (2009) point that they provided basic necessities like food, shelter, clothing, emergency and medical aid. Later on they committed themselves to long-term engagements like rebuilding infrastructure and buildings as well as establishing systems that would warn people of future disasters. For example, The Australia Government sent food, water, school material and mosquito nets to Indonesia; built many semi permanent houses in Sri-Lanka and formed a ...
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