The aim of the campaign is to make aware the adults and children in Liverpool against obesity and by “2010” (Liverpool Primary Care Trust, 2011) they could reduce the degree of obesity.
The Liverpool campaign was mainly divided into 4 levels. In the first phase, the campaigns enkindle the people for healthy food habits and physical exercises. In the second phase the campaign guides and supports the people with compatible pieces of advice to reduce their body weight. In the third phase, it organized the program to reduce weight for the obese. The last phase involved the campaign and its treatment or the medical services provided for morbidly obese people of Liverpool. The health campaign set aside some important strategic objectives for the success of the programme. They were- Emergence of a new food culture, services from other organizations, medical services.
Liverpool is a famous place for sports and football clubs. Through the participation of school clubs, the campaign ensured the daily fitness of youngsters. The campaign of Liverpool organized various physical activity related programs that are “active play” (Liverpool Primary Care Trust, 2011) It includes community games, cycling, wellness programs like walking and cycling. The aim of the Program is living healthy. The campaign provides opportunities to reduce obesity. The campaign focused their public relations and they market the campaign very carefully. The campaign involved in two research program at its initial stage that is Liverpool’s food survey and active city research program. The campaign considered its findings and suggestions of the researchers. The campaign developed the relationship with media and they formed a website for any further reference. The food industry reduces the fat and sugar in their products.