Leadership and management are two different styles of behaviour possessed by any human being. Leadership means to bring change in the organisation and management refers to adapt the measures that will bring the effective change in the organisation. Thus, management and leadership are two unique aspects that are applied alongside each other. Both are equally important for the organisational growth and to achieve the desired objectives. Therefore, organisations tend to hire the best leaders in the industry who are unique for their approaches towards leadership and management (Bennett, 2002). Based on this notion, the paper will intend to provide a detailed description of the leadership and management approaches considered in British Red Cross. Notably, British Red Cross is a Non-Governmental Organisation (NGO) which was instigated in the year 1863 by Henry Dunant who was a Swiss businessman. He was affected by the sight that people were left to die after the Solferino war in 1859, where no one took the initiative to take care of them. Thus, he proposed the creation of national relief societies which will consist of volunteers who will be responsible for providing impartial help to people suffering from any kind of disaster (British Red Cross, 2012). The leaders of NGO have to face various challenges in every field of life. They work at uncertain places with very minimum resources. Quality leaders are a constraint at NGOs because it is a non-profit segment. Thus, a need of urgency has developed to find in quality leaders among the younger generation who will be able to support the existing leaders (Hailey, 2006). The objective of the paper is to identify the roles of the leaders and the different approaches to management in the British Red Cross. Furthermore, the skills and competencies of the present leaders will also be analysed to identify the persisting limitations in the leadership and management approach applied, thus, recommending the necessary skills and competencies required for the improvement. Leadership and Management Approach in British Red Cross The British Red Cross is an organisation which helps people in crisis all around the world. They also help people to prepare in advance for any kind of emergencies and promises to be present for help if any mishaps occur. Hence, it can be observed that the organisation tends to focus on the overall social development as its sole organisational objective. With this concern, the organisation has identified that the presence of young generation and young leaders will be the future prospective for them. It has further taken measures to develop leadership skills which will be required for the smooth functioning of the organisation in times of crisis (British Red Cross, 2012). It has been recognised that leadership can be defined through four different aspects, namely, the person who is the leader, the result that the leader achieved, the position where the leaders operated and the processes that have been undertaken by the leaders to get the desired outcome (Grint, 2005). Thus, British Red Cross emphasised on working with a company named Unlimited Potential to develop and improve the leadership skills of the directors (Woods, 2009). The objective behind training the directors is to practice and refresh their coaching skills so that they can contribute enriched value to the organisation’s talent management programme. The chief executive of British Red Cross, Sir Nicholas Young, has travelled in various countries all around the world where the organisation is operating. He gets involved with the project works and studies the challenges that are being faced by the volunteers. He also intends to solve the issues by providing
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