The study described in this article seeks to create an awareness concerning the advantages of timely vaccination of young girls against the human papilloma virus (HPV). The study was to raise awareness among parents and be able to reduce the barriers to be able to access the vaccine in a primarily rural area. The campaign was scheduled for a three month period to administer the vaccine to mothers of children of ages 11 and 12 and elevate the health care practices that are serving the pre teenage girls in the four counties. The aim of the study was to enable the number of the pre teen girls to be able to take the vaccine in considerable numbers and increase the number of the population that is shielded against the HPV. The article analyzed the traffic of the websites, the traffic of the hotline calls, and the placement of the media to be able to determine the number of people in the population that was aware of HPV vaccination program. The study conducted a survey on the mothers and providers of the vaccine, and the immunization rates of HPV against the counties that are non intervention. Within a period of six months since the launch of the vaccination campaign, the HPV vaccination rates had gone up by 2% for the girls who were aged between 9 and 10 years old in two counties out of the four intervention counties (Brewer, 2008).
2) Who is the target population for the campaign? The campaign conducted targeted women of rural areas in North Carolina so that these women would be enlightened on issues concerning the vaccination of their young daughters. The campaign was conducted for a total of 3 months so that it was possible to pass the message to mothers of young girls aged between 11 and 12 years in rural Carolina. The campaign also targeted health care practices that serve these young girls in the region. Through the campaign, the proponents hoped that these services would be improved. HPV is a sexually transmitted infection that causes cervical cancer; it is the main cause of the cancer problem in women. The vaccine is highly recommended for girls who are aged between 11 and 12 years before they become sexually active in their teenage years. There are two vaccines which are allowed, for females who are aged between 9 and 26 years old; the vaccines include; gardasil and cervarix. Despite the governments’ efforts in launching the campaign, the study shows that only one third of females aged 9 and 17 have been able to take vaccination program seriously. This is quite a low uptake level, and the government needs to do something about it on a high note. Cervical cancer attacks people of all races, it is a socioeconomic disease and women who reside in the rural areas are most likely to be attacked by the disease than women who reside in the urban areas. The African American females are fifty percent more likely to get sick because of cervical cancer, and they likely to die as a result of the disease twice more than the white females. The rates of the cervical cancer in the Hispanic and the Indian American females are high than the rates for the disease in the non Hispanic females. Through such information, like the rural issues, the ethnic backgrounds of the minority females and their children in the North Carolina was a legitimate target because of its audience for the campaign and evaluation of the HPV vaccine. The study revealed that most parents were willing to have their teenage girls to get the vaccine, even though others were not aware of