A political campaign refers to a planned strategy which makes an effort to have an impact on the process of decision making in a particular group of people (Laure, 2006). More often than not, political campaigns are processes that lead to selection of representatives or decision on referendums are made…
In the contemporary politics; political campaigns in high profile societies normally involve candidates seeking positions such as head of government or state (Webb et al., 2002). The following essay will cover the keys essential to effective political campaigning, the role of campaign strategist and budget director in meeting the keys to effective political campaign. The essay will sum up by providing some of the lessons that can be learnt in conducting political campaigns and how they can be applied in improving local campaigns. Keys to effective political campaigning Any effective political campaign must put into force various elements to guarantee victory for the political position. These comprise of a political or campaign message, effective campaign financing and efficient organization of the entire political strategy (Richard & Mair, 2005). The campaign message comprises of the vision the candidate intends to share with the potential voters. This normally contains numerous points of discussion in relation to policy matters. These points are frequently repeated with an aim of creating a lasting intuition among the voters. For instance, In Obama’s campaign the campaign message was “The Change we can believe in”. Besides, a successful campaign must have effective mobilization and management of campaign finance. Potential donors must be attracted by the political manifesto which will enhance effective political campaign. ...
Campaign strategist may also be referred to as a campaign managers, consultants or pollsters (Xap Corporation, 2009). Campaign strategist advice candidates during campaigns and at times may continue working during the politician’s term in office. They judge what the electorate needs from leaders and assess how they may react to new policies. A campaign strategist plays a great role in ensuring that the campaign is adequately funded to ensure that the party meets all the voters’ needs (Phillips, Reynolds and Reynolds, 2010). They organize fund raising events to raise funds needed for the campaign. When organizing for funding raising, campaign strategist help identify the best sources of funds for the campaign and reach out to these groups. To convince different individuals contribute finances for the campaign; strategists design the most appealing approaches and especially when it comes to getting money from the private groups. In fund raising, campaign strategists may directly solicit funds, use of the internet or organize events (Xap Corporation, 2009). On the other hand, the budget director also plays a great role in ensuring that the funds available for campaign are effectively allocated to critical different areas that require funding. Moreover, they work hand in hand with the campaign strategist when organizing for fund raising for campaigns. Presence of a budget director in a campaign gives the financers of the campaign that their finances are effectively used in the campaigns. Budget directors also act as accountants during campaigns and are needed in regulation of use of campaign funds by the government and ...
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