The Media's influence in politics and its impact on voters - Assignment Example

President Barack Obama will be a historical leader in America for having emphasized on the need of social media in his early campaigns. Together with his campaign team, they engaged the social media to market their agenda, while bringing people to share a common platform of driving America ahead while mobilizing citizens into action. The media has acted as a public agent for the people to criticize, correct and influence. However, the same agency can be used to spread propaganda, destroying many existing and emerging politicians’ careers.

In 2010, the American midterm campaign was a hot spot to capture the defense of republicans and democrats through the social media. Both the parties used the moment to clean up in a-wait of the 2012 elections. Through the media, the American citizens got to understand the existing scandals in the political domain that led to indifferences and political exchange of words between the two rivals American parties. Rove went public through the media to dismiss President Obama claims that Republicans were using money politics all over the country, distorting the senate and white house race (“The Money & Media Election Complex” 11) . . Once the message is out clearly in the public domain, the media uses the opportunity to seek opinions from the listeners and viewers.

One of the media roles is to enlighten people on the current affairs and matters affecting them. President Obama’s claim was not an issue to be ignored and through the back up of media presentation, chances are that he ought to have pulled more supporters on his side. Being a famous leader, his opinion and how the media persistently presented the information generated deep public opinions. The government structure has a way to remit and receive information from the public through its press office.

The concerned public servant speaks on behalf of the government to assert and clarify information. Following the democratic rights of the parties and the right to information by the people, the government declares openness in public domain as an effective measure to lead them in justice. Journalists and reporters work hard to gather information on issues surrounding leadership and how they use their position to bring impact on the nation. No stone is left unturned for any message put across. American media industry, through the money and media election complex, has brought forward the use of money power campaigns and leadership funded by rich organization as a way to secure their uncertain future.

Such information assists the public to start making an early opinion of the party involved in such an act. Any public service needs to prove accountability of performance; be it governance, economics, politics, sociology and even management. Different media houses work differently to market their organization, but in the same course they can damage their business at the expense of others while making profits. During political debates, some