This report stresses that the CEO will then have to remove all the obstacles to the cultural changes. For instance, a review of performance evaluation methods, job descriptions and remuneration methods will assist in removing the hu8man obstacles to the cultural changes. The next step will involve creating short term wins. The short term wins are early indicators of the organisational cultural changes. The CEO should set time frames for the short term wins that could be like within a year. The early targets should be easy to achieve and may include low employee absenteeism. The management should then build on the short term win in order to ensure total organisational cultural changes. New product development and creativity should be the defining culture of Allworld.
This essay makes a conclusion that the management of Allworld has relied on traditional aggressive pricing and advertising strategies to stay competitive in the market. There is evidence of poor management practices and lack of planning. Allworld lacks a contingency plan that can enable the company to effectively respond to urgent changes in the market. The management should change the values, assumptions and beliefs of the organisational culture. Scanning of the environment will enable Allworld to understand the competitive strengths and strategies of all the competitors. Allworld should conduct research on the changing customer needs since customers are no longer attracted to the low pricing strategy. ...Show more