The data will be collected by photographing various street billboards and by surveying people on their perception of the language used in street billboards. The findings showed that the design of billboards and Qatari dialect used in most street billboards attracts people most, Arabic and English are mostly used, adverts in Qatari addressed in Arabic uphold Islamic culture, and the target group of most adverts is adults.
Objectives of the Study
This study aims to show the like between the advertisements’ language and the ideology of the Qatari society. Also, it focuses in the design and the texts of the billboards persuade the customers, and examining the target group behind the language of the billboards used in Qatar society.
This Literature Review will analyze previous studies done by other scholars on the topic. Literature review typically includes scholarly journals, scholarly books, authoritative databases and primary source.
Asmi (2013) explores the role of Islam in Arabic language ideologies. Through juxtaposing of religious and secular traditions, Asmi clearly explains the relationship between Islam and Arabic. The connection between the two greatly affects the political, social and cultural agendas of the Qatari society. Arabic language is considered to be the most powerful symbol of Arabic-Islamic culture and mode of transmission. Islam played an instrumental role in helping Arabic attain its universal status as well as to emerge as one of the world’s principal languages. This is attributed to the fact that Arabic is an important means of natural and cultural revival in most Islamic countries.