As the essay discusses the outline demonstrated by the professor included US and UK parallels, British Academy initiatives, relation of language and national security, business, trade, big cities, media and culture. The first point of the outline was based on the issues of linguistic complacency, decreasing of language status in the sphere of education, high language skills of the population, especially in the spheres of business and policy. The role of tongue in the security and diplomacy was also denoted and analyzed by the professor. It is necessary to notice that ideas of Nigel Vincent related to different aspect of language in modern society were take from analyzing the reports that include national and international language data. One of the projects chosen by him was devoted to understanding the needs of language in the industry.
From the report it is clear that next aspect of language that was analyzed by the professor was its power, contrasted to the military one and demonstrated on the examples of spreading of the British power by means of English language. It as characterized as 'soft power' in the lecture. Next, language from the cultural position was also analyzed in the lecture, particularly on the example of possibility of understanding the cultural phenomena and issues that becomes possible only in case of understanding the native language of the culture. There was a connection between social aspect of language and its cultural performance.