Man by nature travels from one place to another. This is evidenced by the annual volume of the inbound and outbound travellers here and abroad. Travellers usually utilize one or a combination the land, marine, and air transportation modes. They may travel on their own without the assistance of a travel agency, if they are already familiar of the place to stay in or visited.Majority of them usually employ the services of travel agencies to book various travel services needed and to get rid of preparing it themselves and end up in a costly, unorganized, and not enjoyed travel.With the advent of e-commerce technology and the use of the internet, people from all walks of life may book their travels in a traditional way or online. Online bookings need to be done interactively using a travel agency's website. The website's user interface design is very crucial in a travel agency for it replaces the traditional way of interacting with the customer. The extent of the services and care that an agency can give face to face to customers should at least be replicated or surpassed in the online version.In a travel agency website we could think of several scenarios of use. The following types of users are considered in this study, namely: the students, the professionals, the tourists, and the immigrants.Students profile includes local, national, international students....
This group includes the business travellers, delegates, participants, speakers, and convenors of conferences, conventions, trainings, seminars and parallel activities. This may also include government representatives to conduct official business activities in this country as well as in other countries.
Tourists profile includes local, national, and international tourists. Their goals and needs are the following: booking their travels in a pre-scheduled basis or open scheduled basis, usually they need additional services like hotel accommodations, local travel services, and other services specifically designed for tourists. This group includes a wide and a very diverse array of travellers. Travellers classified in other groups may in one time or another are also classified or combined here.
Immigrants profile includes local, national, and international immigrants. They may be inbound or outbound immigrants granted immigrant status here or in other countries. Their goals and needs are the following: booking their travels in a pre-scheduled or open basis, usually they need additional services like hotel, apartment, and house accommodations, local travel agency assistance, and other services specifically designed for accommodating inbound immigrants and helping outbound immigrants. This group also includes government diplomatic representatives and workers
The PACT Components Analysis Matrix
To clearly identify, determine and describe the people, activities, context, and technologies involved, the following Table 1. PACT Components Analysis Matrix is utilized in this study.
Table 1: PACT Components Analysis Matrix
PACT COMPONENTS ANALYSIS MATRIX