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Information Technology - Essay Example

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This essay talks about "Pill Incorporated" pharmaceutical conglomerate which wants to develop globally and is targeting at the seniors market in the USA. Pill incorporated wants to trade and advertise the new company products, Liflex and Forevex, using the Internet. …
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Information Technology

This report declares the Internet presents a number of gains for senior citizens. It is used as a means of communication via E-mail, chat rooms, debate groups, direct messaging, and so forth. It is found that ninety five percent of seniors who use the Internet do so to remain in touch with associates and relatives. Keeping this significant information regarding the Internet usage of seniors Pill Incorporated will have to advertise about its products Liflex and Forevex on the sites of messaging services. Pill Incorporated has two options whether to paste their advertisement of Liflex and Forevex through a banner on the sites of messaging services providing a hyperlink to the official web site of Pill incorporated. Another way is that Pill incorporated can send their email messages about Liflex and Forevex through using the messenger services databases of seniors residing in United States.
This paper stresses that the Internet also provides a wealth of health care information that can be predominantly valuable for the seniors when healthiness turns out to be a larger matter and concern. Seventy five percent of elder Internet users collect health care information on line. The search engines like google, yahoo, and dogpile are main sources to access this information. These companies take some amount of money from online sellers depending upon the competition of online sellers of a product to provide the link of their websites on top when a person uses search engines to get information using a key word related to a product. ... Read More
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