The Broadway Cafe - Research Paper Example

? The Broadway Cafe Part 2 Introduction In the 21st century, organizations are moving towards the greater use of internet, telecommunication, and improved network in the business system which can successfully help to handle all business operations properly. Enterprises are becoming increasingly dependent on internet with regard to all major tasks. The explosive evolution of internet and the increased use of innovative technology have changed the business operations and increased their businesses. Several organizations are taking the advantages of internet and e-CRM enables them to disseminate information about the business not only locally but also internationally. The internet and other technologies help to communicate with people and assist in trade interactively with tailored system which fit with the specific business. As a result, organizations can raise cooperation of people and increase better integration of business procedures throughout the industry and with the business associates (Sachenko, 2012). Impact of Using Enterprise Architectures and Networks, Telecommunications, and Wireless Computing Enterprise Mobility Today, technology provides solutions to all mobility requirements in small businesses. Hence, Broadway Cafe can greatly benefit from using wireless fidelity. There are three kinds of wireless fidelity which can be used in Broadway Cafe which are Wi-Fi connectivity, global positioning system, Bluetooth, Internet and mobile devices. These devices can increase the enterprise mobility which can help the organization to perform rapidly and successfully through improving the communication and cooperation. Having wireless fidelity will provide the competitive advantage by accessing vital information at right time and at right place (Advanced Managed Solutions, n.d.). Information Technology (IT) Role in Supply Chain Management (SCM) Through applying IT, Broadway Cafe can acquire the capability to enhance association with all parties in supply chain. As a result, Broadway Cafe will never face any kind of shortages of resources or surplus of resources and customers’ expectations can be fulfilled in appropriate way. Database Management System (DBMS) in Broadway Cafe The foremost step for developing the business system of Broadway Cafe from traditional to modern is installing a better DBMS. For Broadway Cafe, implementing DBMS will assist in managing information about customers, employees and suppliers better than traditional notepad system. Apart from that, DBMS has safety measures which can ensure reliability of information and authorized access of information. The major advantages that Broadway Cafe can get by using DBMS are well-organized data retrieval system, standard data demonstration and high level of accuracy. The major challenges of applying DBMS system are: Inflexible system Highly expensive Requires expensive hardware and software to support High level of security and integrity can degrade the response and throughput time Any kinds of disruption in the system can harm the flow of operation (Dhunna & Dixit, 2010). Strategies for Using Strategic Enterprise System in Broadway Cafe Customer Relationship Management (CRM) in Broadway Cafe Using CRM is the other way to increase the operational efficiency of Broadway Cafe which is significant to survive in 21st century business environment. For Broadway Cafe, the CRM will not only provide the advantages of better customer support, but also help in securing the benefits of updated business procedures. Through keeping all business information (such as customers’ registers, transaction histories and marketing statistics) in a collective virtual system by CRM, Broadway Cafe can gain access to acute information on right time. CRM can provide the advantages of integrating the sales data and information about customers into an effective system in order to manage all aspects of customer interface. Therefore, Broadway cafe can achieve thorough understanding about particular preferences of customers, and as a result can provide efficient services to increase their satisfaction. However, there are certain major challenges that Broadway Cafe will face by CRM implementation which are: High overhead expenses are required for running the CRM application The staff of Broadway Cafe will need training to use CRM application properly which is also associated with costs On-demand CRM system might not be custom-made according to the business of Broadway Cafe (Business Link, n.d.). Enterprise Resource Planning (ERP) in Broadway Cafe ERP implementation can lead to significant benefits to Broadway Cafe by providing definable information management solution. ERP can eradicate the gradual consolidating and regulating of data. Therefore, instead of having different databases for customers, employees or suppliers, there can be only one central database for every task. It can help towards easy availability of information at real time. Through implementing ERP system, Broadway Cafe can gain benefits of low operational expenses, low administrative expenses and better management of inventory. Apart from the major components of ERP (such as accounting, production management and human resource management), Broadway Cafe can apply the extended components of ERP (such as business intelligence, CRM, Supply Chain Management and E-business) which can satisfy the additional business requirements (Rodammer, 2008). The major risks of ERP system for Broadway Cafe are: Multifaceted and unclear cost structure which may not be appropriate for the business Using ERP can significantly modify the prevailing business procedures Bad selection of ERP software can harm the business operation (Technology Evaluation Centers Inc., 2010) Successful System Development and Globalization Strategy in Broadway Cafe Collaboration System For small businesses like Broadway Cafe, it has become gradually significant to incorporate all systems in order to survive in the age of globalization. Collaboration system can help to manage the communication within organization. Through it Broadway Cafe can manage the internal documents, and data can be shared with others within organization which can help to perform business more effectively. The major advantages Broadway Cafe can get through collaboration system are: High market share through increase sales Improvement in productivity Utilization of new technology Accessing new markets (Saviance Technologies, 2012) Software Development Developing small business in 21st century requires development of software which can fit with the business requirements. The custom software solution is significant for success in today’s extremely competitive global business. Developing successful software goes through several processes. Broadway Cafe can select several methodologies for developing software in order to manage the operations such as “Build-and-fix” model, “Waterfall” model, and “Rapid Prototyping” among others (Pearsoncmg, 2006). E-business Strategy The E-business strategy is significant for Broadway Cafe which will provide the benefits of exchanging business processes through internet such as placing orders, providing products and services information, cooperating with employees and delivering online services to the customers. It will not only improve the relationships, but also improve the business operations by increasing the flexibility. Broadway Cafe can use web channel and knowledge management strategies to increase the customer relations and interactions with the employees (Lomerson, McGrath, & Schwager, 2004). Conclusion Nowadays, the rising difficulties of business and growing competition among rivals have generated the importance of using technology to increase the efficiency of business operations. Effective and efficient management requires in an organization a system which can manage the information and retrieve data according to requirements. Through implementing DBMS, mobility system, ERP and collaboration system, Broadway Cafe can increase the operational competency. The use of CRM and E-business strategies can help Broadway Cafe to strengthen its internet presence where customers can know about the organization and enjoy the products and the services. These above strategies not only will help to increase the customer base but also will provide assistance to retain the existing customers. References Advanced Managed Solutions. (n.d.). How can your small business “Go Mobile”? Retrieved from http://www.amspremium.com/pdfs/white_1b3.pdf Business Link. (n.d.). Customer relationship management. Retrieved from http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1075422939&type=RESOURCES Dhunna, M., & Dixit, J. B. (2010). Information technology in business management. India: Laxmi Publications. Lomerson, W. L., McGrath, L. C., & Schwager, P. H. (2004). An examination of the benefits of e-business to small and medium size businesses. Retrieved from http://paulschwager.com/pubs/2004SAIS-ECOM.pdf Pearsoncmg. (2006). Software development methodology today. Retrieved from http://ptgmedia.pearsoncmg.com/images/0131872508/samplechapter/0131872508_ch01.pdf Rodammer, F. (2008). Enterprise resource planning and collaboration. Retrieved from http://www.slideshare.net/danie158/lecture-slides-11-12-08-presentation Sachenko, A. (2012). Telecommunications and networks. Retrieved from http://www.scribd.com/doc/396828/Telecommunications-and-Networks Saviance Technologies. (2012). Enterprise collaboration? what are the benefits of using Microsoft Sharepoint for SMBs. Retrieved from http://www.saviance.com/files/EnterpriseCollabMSsharepoint.pdf Technology Evaluation Centers Inc. (2010). ERP for small businesses. Retrieved from http://www.whitakerit.com/documents/ERP-for-Small-Businesses-A-Buyer-s-Guide.pdf Read More