A Mobile Application for Home Depot case analyses - Essay Example

Case Analyses: A Mobile Application for Home Depot The changing trend of technology has prompted organisations to embrace them in order to keep ahead of competition, enhance efficiency and promote effectiveness. The dynamism of challenges facing organisations has made them to consider investing on applications that facilitate their operations. Considering the new mobile application by Home Depot, it is evident that the challenge of customers locating products as well as inventory management has been enhanced.

This technology has come with pros and cons. An analysis of the mobile application by Home Depot reveals that the technology comes with the challenge of management but its benefits are insurmountable. The Home Depot application comes with a technology that is embedded in hand held mobile devices. The mobility of the devices creates a great platform for customers to be able to locate any product wherever they are easily, this helps in reducing the time required to locate any particular product.

In addition, the workforce required will dramatically reduce. This aspect will have social as well as economic consequences. Retrenchment of employees will have long reaching implications to their families. However, the company stands to maximise their profits given that the devices will be applicable for long periods without the need to replace them. The networking of the mobile devices is very beneficial since the associates have a platform to keep track of the stocks of the company. Networking helps the management in evaluating the demand of particular goods and services.

At the comfort of their offices the associates are capable of getting real time data about the goods that have a high frequency of sales. The summarised information is very helpful in helping the management in making instant decisions that facilitate instant decision making. However, the software will require periodic advancement to cope with changing demands and needs. The devices will also need to be upgraded after a period of time that guarantees the phasing out of the technology with a better one.

The cost implications thereof should also be considered. The storage capacity of the devices can be a challenge. Large memory storage devices will be required to accommodate the massive data generated in the operations. The acquisition of the devices and the memory storage will cost the organisation but the benefits are far beyond the cost. The process of implementing the wholesome idea should be gradual with each specific step conducted in a way that promotes effective cost reduction and the environmental impact of the technology.

Competition has been experienced from other businesses that deal with home improvement products. Home Depot’s position of embracing this technology will help in customer loyalty, this is because upon education of the new product they will value the benefits and keep shopping. However, the situation may be different for individuals who are unresponsive to change hence making it difficult to retain them. Despite this setback, the technology will attract a new crop of customers especially the young and other technology sensitive individuals.

The ‘First phones’ provides a platform for Home Depot to remain ahead of competition as well as enhancing efficiency and effectiveness in the operations. This milestone comes with several benefits that can predict a great future for the company. However, it is expected that the technology will face mixed reactions from the existing customers. Works CitedMobile Marketing Association, The Home Depot: 360 Mobile Strategy Bridges The Gap Between In-Store and Mobile Experience, 2012. Web. 9th Nov, 2013. www.mmaglobal.

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