Author Tutor Course Date Lesson 13 Introduction Harley-Davidson has an immense commitment to technology strategies geared towards minimizing production costs, as well as enhancing production capacity. Harley-Davidson commitment to technology is directed at three critical areas: information integration, consolidating business intelligence and improving decision making…
Talon is essential in mapping customer demand to enhance supply chain efficiency (Haag, Baltzan and Philips 91). Talon has enhanced Harley-Davidson managers’ decision making capabilities by availing of a 360-degree view into enterprise-wide information, which is critical to strategic goal setting and decision making at all levels of the organization. # 2 An Executive Information System details specialized system supporting senior executives within the organization. A digital dashboard is critical in integrating information from diverse components onto a single display. The application of digital dashboards contributes to enhancement of a company’s return on investment. Some of the principal metrics that Harley-Davidson executives may want to monitor on digital dashboard encompass sales by region, sales by season, best selling product, worst selling product, relationships between product sales, statistics on online orders versus in-store purchases and statistics detailing best and worst selling dates per month. # 3 Executive Support Systems emanate from integration of Executive Information Systems with Decision Support Systems. ...
Other benefits include timely delivery of information and better understanding of the information, filtering data to enable quick tracking and utilization of the information. # 4 Electronic commerce and communications can enhance sales as it avails of an extended platform for accessing dealerships. This can drive up profits as it enables bypassing dealers and ensuring that dealers remain at the centre of the customers’ buying experience. Online selling of accessories is essential to satisfying online buying experience. Some of the metrics that Harley-Davidson applies in monitoring on a digital dashboard include the time taken to process orders, the number of returned orders and the number of incorrect orders. This is critical to the delivery of prompt, consistent and rewarding experiences to all the loyal customers. The decision to adopt online selling will also enable Harley-Davidson to enter fresh markets and create additional revenue streams, besides redefining business relationships (Haag, Baltzan and Philips 92). Ethical consideration is critical as it influences the company’s brand image, as well as how sales, marketing and advertising principles are employed to make the company profitable. The anonymity of online transactions and the speed at which information is relayed make ethics an integral consideration. The key considerations revolve around privacy, intellectual property concerns and accessibility of information. # 5 Customer satisfaction is essential in building of a long-term, profitable relationship, which eventually translates to customer loyalty. Harley-Davidson should anticipate customer’s needs, enhance responsiveness and deliver consistent service so as to improve ...
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(Harley-Davidson Technology Strategies Essay Example | Topics and Well Written Essays - 750 Words)
“Harley-Davidson Technology Strategies Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/information-technology/69113-lesson.
It was however, deep in debt at that time. It managed to wade through the hard economic times, and today Harley Davidsons is one of the most reputable companies in the U.S with massive customer loyalty. Value chain analysis To cognize the position of any company, it is crucial to have an internal analysis that will help to know the financial position, product position, marketing capability, R n D ability, organization structure and objectives and strategies of the organization.
ce 1920s has been on the height of studies and researches. The brand has always amazed bike lovers and so as the economic compellers to understand more about company’s real marketing tactics (Scott, 2008). I being the marketing consultant at Harley is going to come up with three years marketing plan and strategy for the company (Scott, 2008).
The earliest Harley Davidson models were on the road and winning races as early as 1913, and by 1920 the brand had already been exported to countries outside the U.S. (HD History Timeline, 2010). The HD bikes are described by enthusiasts as having a unique design and historical legacy that dates back to World War I.
One of the major political aspects that affected the operations of the company in 2002 was the steel tariffs that were implemented during President Bush reign. As a result of the legislations that were protested by EU, the cost of production for the company increased thus reducing the gross profit.
The purpose is to present reasons whether Ducati should follow the strategies of Harley Davidson or vice versa. This is done by first explaining the business strategies of the two companies separately. Then a suitable explanation is produced to determine the feasibility of adoption of the strategies of both companies.
It involves the following: a) PEST analysis; which considers Political, Economic, Social and Technological factors in scanning components of management strategies. This analysis information can be used to guide the organization indecision making. In the case of Harley, changes were predicted in the demographic trends where older people and women could also become interested in bikes like the young men traditionally targeted using this technique.
The board of directors of Harley-Davidson is composed of skillful and talented leaders from a variety of industries who meet up on the regular basis to evaluate the objectives and plans of the company for future growth. The board of directors of Harley-Davidson draws on their diversified background and experiences.