The Importance of Experiences and Emotions According to Norman - Research Paper Example

Consumers get enjoyment and pleasure from products and services as Norman moves to think about the objects. Norman’s thinking on objects’ design and his efforts to relate with users’ perception is highly remarkable but he misses the objects in the visual sense.

Norman in his book also worked on the emotional designs. Norman’s expression about emotional design on the object is more influencing and motivating. Although he worked on the emotional design of objects, young ideas on the theoretical framework were problematic. For example, Norman focused on the positive and negative impacts, which were produced only at the visceral level and did not involve the other two levels. However, in the later section, Norman added other two levels in it. The design of objects presented at three levels overlap with his discussion. Instead of these shortcomings, there is clear evidence of the integration of emotional facades in the field.
2. THE PHILOSOPHER'S TOOL KIT II (Wittkower)

In most parts of the book” iPod and Philosophy: iCon of an ePoch” Wittkower (2008) discussed the iPod and Philosophy. People have different views about philosophy. However, the central theme of philosophy is about the people's reflection that is gained through their experience. Philosophy enables people to think, invent and reply to the questions of others. Popular culture is also shaped through a close association between computer engineering and computer science. A new design is developed based on the users’ needs and demands. The development of new and innovative things does not occur at once but according to the demands of people.

From Chapter “Philosophy by iPod: wisdom to the people” the importance of the iPod for the runners in current times and future is revealed. iPod contains music that is a source of entertainment for people of the present generation. With the changing requirements of users, the iPod will serve the consumers in the future in order to access the information on philosophies and interviews of philosophers. iPod is too known as the “next-generation book” because the future demands of consumers are to keep a large number of books in their pockets. In the future, communication problems will be solved through enhancement in iPod. The conversion of the iPod into the iPhone is a major perceived development. Digital media players are also embedded in the iPod. iPod is a source of learning, communication and fun games for the users. The appearance of everything needs the new features of design, shape and color, as makers also desire to think about all these features. The beetle of Volkswagens and iMac are other examples of toolkits for the future.

3. UNDERSTANDING MEDIA (Evans)
Evans says: "Even when you aren't listening, people are talking about you." (p.54) You must participate in the dialogues.
In the above statement, Evans (2010) signals towards the online marketing that has become a phenomenon for enterprises for last many years. The author also emphasized the presence of enterprises’ representatives for discussion in forums like social websites i.e. blogs, and companies’ websites. Social media is significant for enterprises to attract their customers and audience through online forums. Now enterprises can convey the message to their consumers about their products regardless of their physical locations. Now customers give feedback and rate their interested companies through social media.

The need for financing social media for marketing and other purposes is also increasing. Companies for marketing and advertisement pay the proprietors of the websites through their tax collections. Pornography is referred to the service for entertainment, education and lifestyle. Social media becomes questionable when it crosses the limits i.e. criminals occupy the websites for their illegal acts. Criminal groups use different tactics for revenue generation and change websites for their criminal deeds.

Evans (2010) describes the different forms of social media for appropriate people in the market. Education-related people are enabled to submit their writings as articles, essays, and lectures through these websites. However, the core purpose of social media as narrated by Evans is marketing. Progress of marketing is gauged by counting the number of views, feedback and new guests. Read More