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Journalism & Communication
Pages 6 (1506 words)
Reputation Management Name: Institution: Date: Reputation is acquired over time through an entity’s activities with relation to its purpose and fulfilment of its objectives. Reputation management is the practice of monitoring and evaluating the reputation of a brand or individual…
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According to Van Riel and Balmer, corporate identity mix is characterized by the fusion of behavioural communications that are drawn from several management disciplines, and it is better manifested when there is an ownership philosophy. Corporate identity is achieved from the way that a company represents itself through behaviour and symbolism to internal and external audiences (Van Riel &Balmer, 1997). It is enshrined in the behaviour of individuals in the firm and the way that they express the firm’s consistent identity over time, its distinctiveness and centrality. Reputation is built on identity because it reverberates with the principles of identity, which state that, the results of what, how and where; that determine the identity that is portrayed. Corporate identity mix is attributed to a philosophical representation of channels through which a firms’ personality is conveyed (Van Riel & Balmer, 1997).Public relations (PR) in any organisation are meant to cater for and look after the reputation of that organisation (Doorley & Garcia, 2011). PR activities are characterized by planned and sustained efforts to establish and maintain goodwill and mutual understanding between a firm and the public (Van Riel & Balmer, 1997). ...
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