Answering two questions against a previously analysed organisation/ on EDDIE STOBART - Case Study Example

Only on StudentShare

Extract of sample
Answering two questions against a previously analysed organisation/ on EDDIE STOBART

According to Van Riel and Balmer, corporate identity mix is characterized by the fusion of behavioural communications that are drawn from several management disciplines, and it is better manifested when there is an ownership philosophy. Corporate identity is achieved from the way that a company represents itself through behaviour and symbolism to internal and external audiences (Van Riel &Balmer, 1997). It is enshrined in the behaviour of individuals in the firm and the way that they express the firm’s consistent identity over time, its distinctiveness and centrality. Reputation is built on identity because it reverberates with the principles of identity, which state that, the results of what, how and where; that determine the identity that is portrayed. Corporate identity mix is attributed to a philosophical representation of channels through which a firms’ personality is conveyed (Van Riel & Balmer, 1997).Public relations (PR) in any organisation are meant to cater for and look after the reputation of that organisation (Doorley & Garcia, 2011). PR activities are characterized by planned and sustained efforts to establish and maintain goodwill and mutual understanding between a firm and the public (Van Riel & Balmer, 1997). ...Show more


Reputation Management Name: Institution: Date: Reputation is acquired over time through an entity’s activities with relation to its purpose and fulfilment of its objectives. Reputation management is the practice of monitoring and evaluating the reputation of a brand or individual…
Author : jarvis50
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Answering two questions against a previously analysed organisation/case study on EDDIE STOBART"
with a personal 20% discount.
Grab the best paper

Related Essays

Case study on British Broadcasting Company (BBC)
Considering the media industry in the United Kingdom, it has been learnt that the industry has huge opportunities in the fields of computer graphics, computer games, creation of films, interactive media, radio and television. More and more skills are being recognized in these areas and multiple platforms are providing support for the television programs.
25 pages (6250 words) Essay
The legal representatives along with the credit employees of the company were found to be demanding payments from antisocial credit-card holders since quite some years. These card holders were stated to have already applied and few were even granted protection against insolvency.
3 pages (750 words) Case Study
The Walt Disney Company: Case Study
261). Despite all these ventures, the most important revenue source for the company is its theme parks. The very first theme park was started in the year 1955 in Anaheim near Los Angeles, and it was followed by the Walt Disney Resort near Orlando in the year 1971.
3 pages (750 words) Case Study
The Werribee Residents against Toxic Dump (WRATD).
The Werribee Residents against Toxic Dump (WRATD) was formed in 1996. It sought to protect the welfare of the locals against a perceived threat from the construction of a dumping site in the area. Colonial Sugar Refining (CSR) Company had proposed to fill part of its quarry in Werribee with prescribed toxic waste.
9 pages (2250 words) Essay
Chinese public relations development and how public relations maintain the corporate image: A case study that the public attitud
Findings………….……………………………………………29 V. Analysis..........................................……………………………36 VI. Conclusion.......………………………………………………..44 VII. Bibliography.
56 pages (14000 words) Dissertation
Branding "Kony"2012" case study
Self branding on the other hand can be described as the practice of organizations, individuals and products marketing themselves to their target audiences as being ideally different in terms of appearance and packaging in a manner that people can easily identify with and relate to (Fan, 2002).
8 pages (2000 words) Essay
Case study analysis
Communication plays a crucial role in an organization at all times as it provide a platform for all stakeholders in an organization to stay afloat and understand the happenings in the organization. Organizational communication is defined as processes that involve the collection and coordination of organizational activities to enable it achieve its goals within the set timeframe.
20 pages (5000 words) Case Study
Should the media be censored?
Any types of control and limitations to speech or to giving news are harmful for our society. In order to keep American democracy safe, it is necessary to provide the citizens with comprehensive correct information about all possible fields of social activity, starting from political and economic policies of the government and ending with new modern trends in fashion or in cinema art.
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email