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tolerance of boredom or inactivity and expectations of perfection and high levels of performance. title subject: approaches to m
Journalism & Communication
Pages 6 (1506 words)
Consumption and Effects of Media Content According to the hypodermic theory, the media influences people and affects how they react when using any type of media. There is need to delve deeper into understanding how people interact with the content and the influence the content elicits among the audience.
In other words, any media content may result in negative or positive effects depending on the mode of reception and the influence it has in a specific audience. Therefore, there is need to investigate the way the ‘work’ concept of an audience manifests itself in a mass communication environment. To understand these effects, the paper examines issue of tolerance for boredom and inactivity and possible misconceptions of physical and social events in relation to media consumption. Mediated experience results from consumption of media products and mass communication culture and relates to experiencing temporally and spatially distant events with great variation in it applicability to self (Wattanasuwan and Elliott 1998, p.19). The social situation of an individual will vary greatly depending on whether the individual has more value in lived experience with little or no mediated experience, and whether they value mediated experience as having a central role in defining the self. Mediated experience in mass communication has shown rapid growth towards influencing consumer culture in defining the self. ...
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