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Online Radio & Globalization
Journalism & Communication
Pages 10 (2510 words)
Name Professor Course Date Online Radio and Globalization Introduction Arbitron & Edison latest annual report on the impact of online radio platform shows that though radio still has high social regard, it currently faces the challenges of being eclipsed by online radio.
Commercial entities, instead of paying enormous amounts of money for radio advertisements, and sponsoring target programs, can develop content that attracts and retains an audience (Kozamernik, & Mullane, p. 13). Internet radio has an immense impact on globalisation because it targets a wider global audience, and can influence commerce and culture. Internet radio does not only impact on globalisation but it also impacts on commercial trends. It impacts on advertising, management, production, marketing and radio listenership. With the advent of internet radio, business shifted their attention to seeking for advertising space in online radio because of its international nature. Online radio also changed radio listenership; international listeners could tune in to an online station and listen to music that may not be available in their local radio stations. This means that expatriates can listen to radio stations from their native countries, and in a way influence the locals to listen to this radio stations. Online radio is also appealing to the youths who are internet savvy and compose the highest number of radio listeners (Kozamernik, & Mullane, p. 18). Radio incorporates signal transmission in space using electromagnetic waves that have frequencies below visible light. This waves, electromagnetic waves, travel by oscillating electromagnetic fields in air and vacuum space. ...
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