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Online Radio & Globalization - Research Paper Example

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Online Radio & Globalization

Commercial entities, instead of paying enormous amounts of money for radio advertisements, and sponsoring target programs, can develop content that attracts and retains an audience (Kozamernik, & Mullane, p. 13). Internet radio has an immense impact on globalisation because it targets a wider global audience, and can influence commerce and culture. Internet radio does not only impact on globalisation but it also impacts on commercial trends. It impacts on advertising, management, production, marketing and radio listenership. With the advent of internet radio, business shifted their attention to seeking for advertising space in online radio because of its international nature. Online radio also changed radio listenership; international listeners could tune in to an online station and listen to music that may not be available in their local radio stations. This means that expatriates can listen to radio stations from their native countries, and in a way influence the locals to listen to this radio stations. Online radio is also appealing to the youths who are internet savvy and compose the highest number of radio listeners (Kozamernik, & Mullane, p. 18). Radio incorporates signal transmission in space using electromagnetic waves that have frequencies below visible light. This waves, electromagnetic waves, travel by oscillating electromagnetic fields in air and vacuum space. ...
Ships used radio by sending Morse code to land in 18th century. The importance of radio came to the fore during the sinking of the RMS Titanic. Operators on board the Titanic communicated with nearby vessels using radio. During the First and Second World Wars, radio gained immense usage by the navies and the armies (Kozamernik, & Mullane, p. 5). Commercial radio broadcasting in 1920s changed the landscape for radio usage. Besides, radio program relay, point-to-point broadcasting and telephone messaging became widespread in 1920s. Presently, radio has taken many forms, which include mobile communication, wireless networks and radio broadcasting. Commercial radio broadcasting includes music, news, comedies, dramas, variety shows and numerous forms of entertainment. During the golden age of radio, it gained uniqueness as a method of presentation because it only used sound. Technological developments brought other means of mass media, and the currently, online based services takeover from some of the services that people used to enjoy. Internet or online radio is growing in acceptance and may overtake conventional radio within no time. Internet radio has changed aspects of radio such as advertisement, its globalization role, listenership, production, marketing, education and entertainment (Kozamernik, & Mullane, p. 7). Internet or online radio uses the internet to transmit audio services. Internet radio primarily involves streaming media, which presents listeners with non-stop audio streaming. This means that the audio stream cannot be replayed or paused but can be stopped. Internet radio is similar to conventional radio, but the difference is in the mode ...Show more


Name Professor Course Date Online Radio and Globalization Introduction Arbitron & Edison latest annual report on the impact of online radio platform shows that though radio still has high social regard, it currently faces the challenges of being eclipsed by online radio…
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