Public Relations Communication Theories Essay example
Masters
Essay
Journalism & Communication
Pages 14 (3514 words)
Download 0
To What Extent Can Communications Theory Illuminate Areas of Professional Communications Practice? Communication theory plays a pivotal role in the in professional communication practice. In order to understand the relationship between communication theory in terms of theory of message and the professional communication, we first need to understand the concepts of underlying terminologies…

Introduction

According to general public or business group, communication refers to the transferring the information from one source to another source. In other words, in the general public context the communication and information are used interchangeably. Communication is considered as the small part of the big picture, which includes organizing, planning, controlling and managing ( Dainton & Zelley, 2005, p. 2). Contrariwise, the views of scholars are different regarding the concept and perception of communication. Marianne Dainton & Elaine D. Zelley, in their book on “Applying Communication Theory for Professional Life” (2005, p 2-3) described that scholars believe that the communication is believed to be the process instead of information. The kind of process, which is elaborated in the book, is referred to as the one in which people interact with each other to create the meanings and then develop the sustainability of the messages, which may lead them to organize and manage the meanings of the messages. In other words, the communication process begins with the creation and ends with the management of the meanings of messages. The concept of communication theory seems to be highly emphasized on information transmission. Claude Shanon, gave the theory of communication. ...
Download paper
Not exactly what you need?

Related papers

Portfolio of Public Relations Campaigns
However, despite these established facts, several people still get into the habit because they find it satisfying and stress-relieving. The problem is in quitting the habit because of its addictive quality. As an initiative to encourage people to give up smoking, a campaign tagged ‘Stoptober’ has been launched in October 2012 in an attempt to urge UK’s 8 million smokers to quit or at least…
The Theories and Practices of Public Relations and Its Writing
Writing in public relations is an important aspect and the success of any form of public relation campaign depends on the writing skills of the writer. Information has to be researched well, organized in a logical format so that the intended information is delivered effectively. Good public relation writing thus is important in ensuring relevant and correct information is communicated. Public…
Crisis in Public Relations
However, the design and findings is not as strong in the abstract because of the lack of detail, making the main point vague. Background The background is defined specifically with two crises’ that led to the investigation. This allows the reader to understand what the research is about and why it is important to portray. Creating this basis with the latest outbreaks makes it easier for the…
Understanding public relations theory
Change Management Communication …
Public Relations Theory
Public Relations Theory …
Intercultural public relations
This has forced the field of public relation to device ways on how to deal with this problem and several theories or ways have been formed as guidelines on dealing with the issue of intercultural public relations1. This paper will try to look into detail how the intercultural public relation problem has been addressed by different theories and how these theories differ and their similarities, it…
Communication Theories
In professional practice, communication is a sensitive tool that defines the relationship between employers, employees and the customers and the attitude that they have for one another. Consequently, the professional environment requires effective communication mechanisms to build a conducive social environment for every person and ensure an effective flow of information. The purpose of this paper…