Personal Brand (i.e. a human being) - Research Paper Example

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Personal Brand (i.e. a human being)

It is for this very reason; it is more difficult to manage personal brands as compared to products or services associated brands (Vitberg, 2010). Oprah Winfrey happens to be the single largest one-woman personal brand in the world (Haig, 2011). This is because the brand Oprah is associated with specific personality traits and the mass perception of the brand Oprah has been managed till date with apt astuteness, finesse and dexterity (Haig, 2011). As a result, Oprah commands a very high mass popularity and many of the leading brands in the world aspire to associate with brand Oprah to leverage their net brand appeal. Table of Contents Executive Summary ........................................................................................... 2 1.0 Introduction .................................................................................................... 4 2.0 SWOT Analysis of Brand Oprah ................................................................. 4 2.1 Strengths ..................................................................................................... 4 2.2 Weaknesses .................................................................................................. ...Show more

Summary

Oprah Winfrey- The Single Largest One-Woman Brand Name of the Student Journalism, Mass Media and Communication Name of the Concerned Professor August 10, 2013 Executive Summary There is no denying the fact that brands and branding do play a pivotal role in shaping and determining the popular perception…
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