Personal Brand (i.e. a human being) Research Paper example
Undergraduate
Research Paper
Journalism & Communication
Pages 6 (1506 words)
Download 0
Oprah Winfrey- The Single Largest One-Woman Brand Name of the Student Journalism, Mass Media and Communication Name of the Concerned Professor August 10, 2013 Executive Summary There is no denying the fact that brands and branding do play a pivotal role in shaping and determining the popular perception…

Introduction

It is for this very reason; it is more difficult to manage personal brands as compared to products or services associated brands (Vitberg, 2010). Oprah Winfrey happens to be the single largest one-woman personal brand in the world (Haig, 2011). This is because the brand Oprah is associated with specific personality traits and the mass perception of the brand Oprah has been managed till date with apt astuteness, finesse and dexterity (Haig, 2011). As a result, Oprah commands a very high mass popularity and many of the leading brands in the world aspire to associate with brand Oprah to leverage their net brand appeal. Table of Contents Executive Summary ........................................................................................... 2 1.0 Introduction .................................................................................................... 4 2.0 SWOT Analysis of Brand Oprah ................................................................. 4 2.1 Strengths ..................................................................................................... 4 2.2 Weaknesses .................................................................................................. ...
Download paper
Not exactly what you need?

Related papers

Leadership: Personal Development Plan
The activities that I need to undertake in order to achieve my development goals remain tied with how well I am able to decipher the elements of change (Lyons, 2002). This is because change is the only constant within the workplace settings, and it would be sound to state that I remain inclined towards creating a positive change within my entirety so as to reap rich dividends within my personal…
Social Media and Brand Reputation
Reputation risk has been considered the primary threat to business operations and the market value of their organizations. Despite this, organizations have been neglecting reputation risk management strategies. Thus with the aim to educate businesses on the ways in which brands might deal with ‘viral’ social media events to ensure they do not damage the reputation of the brand, three…
Personal Identity in Facebook
As it has been stated, “A sociological approach to self and identity begins with the assumption that there is a reciprocal relationship between the self and society” (Stets & Burke n.d; p.1). In other words, one cannot define themselves without society. Personal identity is, therefore, who one is in relation to society. Such a society does not only exist in the physical world, but in the…
Personal Viewpoint Paper
Once one reflects on the occurrences in his/her past life, one can be able to analyze the learning experiences in his life, and appreciate those moments. Throughout my life, I continue to encounter numerous experiences, which significantly affect my perception and understanding of the occurrences in life. Through these experiences I have learnt numerous things which have enriched my life…
Using Evidence and Applying Relevant PR Concepts
Hence, a strong level of dependency between the exposure of an organisation and its sales exist in the modern day context. It has often been studied in this context that if a company fails to effectively connect with the public interests, it shall also have to witness a significant maximization of its profits. Public relationship, in the modern day context includes various common activities in…
Brand Journal
This paper identifies the companies that my brand would like to partner with, and how it fits into the culture of these companies, and their brand positions. Evolution of the Brand: The first step in the evolution process is the determination of the brands core values and principles. For example, the brand managers of Hazwan must identify the various core values and principles of the company. For…
Personal Life Mission Statement.
Part I Moral Values: Definitions Being the true follower of Christian faith, I strictly adhere to the code of moral ethics described in the Holy Bible. These moral principles include truth, justice, compassion, sacrifice, love, and humility. In addition, creating comforts for others and abstaining from harming and hurting the humans as well as other creatures come under the definition of adopting…