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What kind of theorist am i? Communication theories. - Essay Example
Journalism & Communication
Pages 3 (753 words)
Communication theory has become one of the significant fields of studies that attempt to reveal the technical process of information and human communication across varied sectors…
According to the Canadian communication theorist, Marshall McLuhan, he can be remembered for his expressions that the medium is the message; thus, in understanding media, this theorist argued that a medium impacts the society in which it plays a function (Griffin, 2010). He further argued that mass media has a social impact and it can create a global village; thus understanding media is vital. There are varied modes of communication and scholars have attempted to varied communication theories for social change, which have been interested in varied ways across the contexts overtime. Therefore, the research attempts to focuses from a critical perspective on the way communication theory such as media theory and socio-cultural traditions limit social change or create social changes through interaction process. ...
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