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What kind of theorist am i Communication theories - Essay Example


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What kind of theorist am i Communication theories

According to the Canadian communication theorist, Marshall McLuhan, he can be remembered for his expressions that the medium is the message; thus, in understanding media, this theorist argued that a medium impacts the society in which it plays a function (Griffin, 2010). He further argued that mass media has a social impact and it can create a global village; thus understanding media is vital. There are varied modes of communication and scholars have attempted to varied communication theories for social change, which have been interested in varied ways across the contexts overtime. Therefore, the research attempts to focuses from a critical perspective on the way communication theory such as media theory and socio-cultural traditions limit social change or create social changes through interaction process. ...
For instance, they way I communicate with other people have significantly changed because of the new media theory. The theorists of the new media theory argue that audiences and consumers simply no longer tolerate the passivity demand for them through mass media; therefore, I’m objective to this theory. This is because new media age has caused troublesome relationships especially the digital media; thus traditional communication such as face to face communication process is nowadays losing its meaning. Communication process takes varied process and the information is sent from the sender to the receiver through varied channels, but communication is becoming improbable despite the

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fact that people cannot do without it (Griffin, 2010). Communication is viewed as not a phenomenon but as a problem; thus there is a need to employ effective communication strategies in order to achieve the best in the contemporary digital environment. I am one of the social-cultural types of communication theorists and I blend more than one of type of theories. This is because of social change; thus change is such a apparent aspect of social reality that any individual need to understand. Social cultural traditionalist beliefs that people communicate across social groups; thus they produce and reproduce culture. Rogers, Campbell, Louhiala-Salminen, Rentz and Suchan (2007), argue that communication and interpersonal skills are among the essential components for delivering significant outcomes. The modern socio-cultural theorists also argue that it is through effective communication process that people produce social reality, maintain, repair or transform it. The underpinning


Communication theory has become one of the significant fields of studies that attempt to reveal the technical process of information and human communication across varied sectors…
Author : roselyn68
What kind of theorist am i Communication theories essay example
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