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promoting Jordan as a cultural destination being the only open air museum in the world
Journalism & Communication
Pages 3 (753 words)
The Making of a Culturally Renowned Jordan From music, dance, theatre, art expositions, and colorful festivals to native handiworks with exceptional ethnic designs, Jordan’s cultural landscape is delightfully diverse and lush. Jordan is already prominent as a cultural tourist destination…
I have once again proven this to myself when I visited Jordan and attended a concert for Mohammed Assaf, winner of Arab Idol, and Farah Yousef at Amman citadel on the 28th of August 2013. More than 3,000 people witnessed the dazzling, heartfelt performance of Mohammed Assaf. However, the tremendous success of the event would not be possible without the fervent support and ingenuity of the show’s organizer—the Friends of the Jordan Festivals. The Friends of the Jordan Festivals (FJF) was formed by individuals and groups that possess a deep-seated passion for culture and the arts, and are committed to the goal of making Jordan the topnotch cultural destination in the world. FJF organizes a variety of cultural events for a varied mix of entertainment audiences. Besides satisfying local tastes for culture and arts, FJF aspires to create globally renowned entertainment products. The unending commitment of FJF to the success of Jordan in tourism and cultural promotion is revealed in its triumphant organization of major cultural events, such as the 2010 Jordan Festival, the Cirque du Soleil, Saltimbanco Show, Cirque de Glace, and the Evolution Show. And on July 2013, FJF publicized the opening of the Amman Citadel Festival for this year. The Festival showed off the finest artists of Jordan and other Middle Eastern countries. ...
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