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The development of media sources between 1930-1999 - Essay Example
Author : maggiorosella
Journalism & Communication
Pages 4 (1004 words)
The essay explores the development of media sources. As with much of the modern era, developments in media sources as well as the way in which marketing and advertisement take place have helped to craft a new identity for individuals living in the 20th century…
The essay "The development of media sources between 1930-1999" concerns the media sources and fashion. It is the hope of this author that the following unit of analysis will be useful in helping the reader to come to a broader and more appreciable level of understanding concerning the way through which media sources transformed the world of women’s fashion during this period and how a sense of consciousness and fashion awareness was specifically cultivated as a means of marketing new products and styles to individuals around the globe. Firstly, it must be understood and appreciated that the 1930s was a period in time in which radio was coming into its own. Although developed in the late 19th century, by the 1930’s radio had come to be exhibited within society to very much the same level and extent to which television is exhibited within the society of today. However, although able to integrate a degree of advertising, radio was ultimately incapable of presenting any form of image to the listener. This is where mass marketing of stores such as Woolworth’s, Sears, and a number of other mail order or local outlet stores began to take shape. As a direct result of chain stores that were able to open offices within a given area and even send out advertisements and catalogues, a sense of uniformity was able to be developed and instituted within the minds of those who thought themselves to be conscious concerning female fashion. Individuals viewed themselves with the level and extent to internationalism. ...