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Communication Research - Assignment Example
Author : sadiehaley
Journalism & Communication
Pages 3 (753 words)
Sample Size Sampling or sample size refers to the "selection of a part of the aggregate statistical material with a view to obtain information about the whole" (Das, 2009, p. 488). It is used in quantitative research studies as a tool for measuring, identifying, estimating, and presenting information collected in a numerical format, and analyzing the same to derive a logical conclusion or substantiate the research hypothesis…
Qualitative research does no sampling because, unlike quantitative research which relies heavily on sample size as the key driver of statistical analysis, qualitative research is based more on observation and the interpretations are mostly value-bound. Qualitative research is subjective in nature while quantitative research is objective. Given the context and implications of the use of sampling in a research study, it is important to ensure that the sample size chosen is appropriate and adequate in order to derive effective results from the study. Since the analysis of the data relies heavily on the sampling methods used as well as on the sample size, it is highly crucial to ensure that the chosen method is apt for the research study. However, determining an appropriate sample size is a highly tedious process, and the researchers are generally found to be vulnerable to random sampling errors. These sampling errors encountered by researchers refer to ascertaining the appropriate sample size and disregarding the response and non-response bias Yes. ...