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Reading response - Essay Example

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The social framework that forms around the use of the communication tools is an important component of the approach to new media. With every change that takes place in communication technology, the way in which society operates changes. This can be best expressed by the radical changes in social relations from the days when there were no computers, mobile phones, and the internet, in sharp contrast to today’s scenario, where such devices are almost a basic need in every household and for every individual. Keywords: New Media, Communication, Technology Introduction The definition of new media involves a blended look into 4 factors; “computing and information technology, communication networks, content, and digitized media arising out of another process and convergence” (Flew & Smith, 2011). Computing and information technology form the core of new media studies. The technological devices that are used in computing and in communication facilitate the process of information transfer, and the resulting social interactions. Communication networks are the channels over which the information exchange occurs. The widest communication network in the globe, which is the internet, relies on the worldwide web and provides a wide platform for communication from almost any part of the globe. As long as a computer is connected to the internet, it can communicate to any other connected computer regardless of geographical distance and time. The third element of focus is the content, which is the nature

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of the information communicated over the network. The digitized media involved in the communication process refers to content that incorporates and merges various forms of data and text, multimedia data such as sound and images of various formats which are then stored in digital form. The dissemination of such media content is carried out by use of means such as satellites, microwave transmission, and broadband fiber-optic cables (Flew & Smith, 2011). Convergence in the context of new media refers to the interconnection between the previous three elements. According to Zettie (as cited in Flew &Smith 2011) it may also be used to refer to the continuous evolution of communication gadgets; that is, giving them an increasingly multipurpose functionality. For example, a smartphone like the Samsung Galaxy S4 can be used for mobile communication, internet access, and games simultaneously. Characteristics of New Media The characteristics of new media as put forth by Flew & Smith (2011) include: Can be manipulated: changes can continuously be made to new media and digital information at its different phases, be it in its conception, storage, conveyance, or utility. It can continuously be adapted to fit the information and communication needs of users. The use of networks: another property of new media or digital information is that it can be conveyed over networks to a huge number of users in different locations at the same time. The property of density: new media or digital information exists in enormous forms that can be condensed into network servers or small storage spaces, such as flash disks and CDs. Can be compressed: the amount of space that new media or digital information occupies within a network can be controlled by continuously being compacted and de-compacted. The element of impartiality: new media or
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Summary

Reading Response Author’s Name Institutional Affiliation Abstract In Lievrouw and Livingstone’s work (as cited in Flew & Smith, 2011), they deem that the determination and study of forms of new media is underlined by three basic principles. First is a detailed analysis of the tools and gadgets that create the ability to communicate…
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