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Journalism & Communication
Pages 6 (1506 words)
Student’s Name: Instructor’s Name: Subject: Book Report/Review, Journalism, mass media and communication Date: Topic: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust In your own words, what is a Trust Agent? Trust Agent is a new incarnation of the Public Relations Manager.
They trust the individuals within the network and they know the process through which each individual has come to join the network. Thus a network of friends has been built without any restrictions of geographical boundaries and the friends can be anywhere and everywhere as far as the reach of the web. Its roots are extensive and intensive and the growth is stupendous. The ones reaching to gain such trust are called “Trust Agents.” Trust Agents use current web trappings to supper their influence quicker, broader and deeper than a classic company’s PR or marketing department might be adept in achieving, with added interest in people. We need to become one with them, identify the common interests and establish connections with them and reach out to their interests and connect them. A Trust Agent builds networks almost instinctively by being helpful, by stimulating the good work that others do, by sharing even their best stuff without hesitancy, and by finding ways to deliver even more value and on top of all that without asking for anything in return. Business establishments need to nurture their Trust Agents, some of whom will be under the control of the company, and some like freelancers. Trust Agents is all about using the web to draw inspiration, improve standing, and earn trust. ...
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