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Essay sample - Journalism, Mass Media and Communication
Journalism & Communication
Pages 3 (753 words)
John Brinkley is one of American most controversial personalities of the 19th century who ventured in different professional fields and practiced as a medical doctor and a journalist. …
He conducted a number of experiments in an attempt to develop various successful transplantation processes between his subjects and organs from animal. Brinkley was considered one the most persuasive and manipulative individuals in the united states during this period and he used his wit and strategies to succeed in various advertising activities and political endeavors. His ability to gather and appropriately use large amounts of data presented with a number of opportunities and this contributed towards his personal growth in the different activities he was engaged in (Kennedy, 2010). This section of the paper will analyze the various advertising strategies that Brinkley used and how these strategies enabled him to develop into a great business and political personality in the country. As a medical doctor, Brinkley opened a major clinic in Milford to enable him serve the locals who were suffering from male impotency. In this clinic, Brinkley xenotransplanted goat testicles into his patients as a means of curing importance, a practice that was viewed as rogue and out of line according to medical practice guidelines. However, Brinkley was loved and cherished by the locals who frequented his clinics in different parts of Kansas City. As a way of winning over the hearts of the locals, Brinkley adopted to employ a large number of the local residents into his clinics and accord them hefty wages. ...
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