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Journalism, Mass Media and Communication - Essay Example

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Journalism, Mass Media and Communication

He conducted a number of experiments in an attempt to develop various successful transplantation processes between his subjects and organs from animal. Brinkley was considered one the most persuasive and manipulative individuals in the united states during this period and he used his wit and strategies to succeed in various advertising activities and political endeavors. His ability to gather and appropriately use large amounts of data presented with a number of opportunities and this contributed towards his personal growth in the different activities he was engaged in (Kennedy, 2010). This section of the paper will analyze the various advertising strategies that Brinkley used and how these strategies enabled him to develop into a great business and political personality in the country. As a medical doctor, Brinkley opened a major clinic in Milford to enable him serve the locals who were suffering from male impotency. In this clinic, Brinkley xenotransplanted goat testicles into his patients as a means of curing importance, a practice that was viewed as rogue and out of line according to medical practice guidelines. However, Brinkley was loved and cherished by the locals who frequented his clinics in different parts of Kansas City. As a way of winning over the hearts of the locals, Brinkley adopted to employ a large number of the local residents into his clinics and accord them hefty wages. As a means of caring for his patients after the transplantation and prior to the exercise, Brinkley would personally call his patients and provide assistance from the phone call to enable them recover well. This practice made him more popular especially during the 1918 flu pandemic that affected the Arkansas locals and cost widespread deaths and devastations. At a time when advertising using the public airwaves was minimal and partly restricted, Brinkley decided to construct his own radio station, a means that he used to advertise his products. The idea of using radio airwaves as a means of advertising arose when he visited KHJ radio station in Los Angeles during one of his business and data collection trips. The decision to build a radio station presented Brinkley with a self-controlled media that enabled him to reach a large number of his target clients. He also possessed the ability and power to influence the thinking of people, an act he perfected by using his radio station to act as an opinion shaper in the country (Kennedy, 2010). The radio station created a number advertising opportunities and this allowed his business to grow and extend beyond the boundaries of Milford. The radio also provided a number of opportunities to the different businesses within the state, who would advertise their products at much cheaper prices as compared to other available means. This endeared Brinkley to the people of Milford and other parts of Arkansas and propelled his political ambitions and career. Though he lost two attempts to be the governor, Brinkley was a serious contender, coming second in the two successive elections. Despite the controversy that surrounded his professional and academic credentials, Brinkley was supported by over 30% of the voters in the two successive attempts he made (Lee, 2002). Legislative actions on media freedom The enshrinement of the first amendment into the united states constitution broaden the media space in the country and resulted into the expansion of media freedom and space. This amendment resulted into subsequent barring of the government from interfering with the processes of printing and circulating of media information and opinions in the country. The enshrinement of this amendment into the United States constitution presented the opportunity for the enactment and passage of more laws ...Show more

Summary

John Brinkley is one of American most controversial personalities of the 19th century who ventured in different professional fields and practiced as a medical doctor and a journalist. …
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Journalism, Mass Media and Communication essay example
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