Advertisements can be made out for anything, and other common advertisements include those made out for political and religious purposes. The targeted audience usually does advertising for commercial purposes to increase the consumption of an advertiser’s goods or services. Advertising can be done on numerous mediums through the intended message to the target audience is delivered. Any surface or place that a sponsor pays for in order for that space to carry their message to a target audience is referred to as advertising. This paper seeks to discuss advertising with relation to communication in international management by highlighting on a Moodle advertisement. The advertisement of choice is one about a company called Genius Gluten Free that deals with baked products like cakes and breads. I have chosen this advertisement because it is a simple advertisement in its presentation and it delivers the message intended by the product’s producers. The advertisement is also composed of the two most important elements of an advertisement making it a good choice for the purposes of this paper. The advertisement fulfils most of what a typical advertisement should in terms of raising the audiences’ awareness about the product, increases their knowledge, and works on their liking capability (Ott, 2011 p108). The advert also plays on the audiences’ convictions about product suitability to their lives and ultimately their purchasing power and ability (Volkman, 2006 p14). There various goals and objectives that advertisements seek to fulfil with respect to the products and the target audience that adverts are directed towards (Mukerji, 2011 p8). The means ends theory suggests that a message in an advert should lead to a desired change in a consumer that is beneficial to the advertiser (Zou, Shaoming, and Volz, Y. Z 52). According to Zou, Shaoming, and Volz, Y. Z (54), leveraging involves using adverts to direct consumers’ understanding about a product’s benefits that are relevant to their lives and their personal values. This is meant to drive the consumer to purchase the advertised product in an effort to improve their lives and/or add value to their lives. Meaning in adverts is brought out through the application of various aspects of advertising. In the Moodle advertisement for the Genius Gluten Free baked products, there is the use of both pictures and words, which serve to reinforce each other’s intended message to the target audience. An advert has various functions depending on the target audience for the product or service. Advertising functions include marketing, social, communication and economic functions, which are all external functions of advertising (Shimp, 2010 p13). In the Moodle advert, the function of the advert can be construed to be directed at serving a marketing and social function. This is because it addresses the nutritional benefit of Genius Gluten Free baked products to the health of the consumer. The advertisement includes image and word messages that reinforce each other’s meaning towards establishing the intended impact on the customer and potential clients. The advertisement utilizes the use of images and words, which are held either as captions or as plain text. The advert has an image of what seems like a loaf of bread wrapped in semi-transparent plastic paper with inscriptions about the nature of the bread. The plastic paper wrapping has colouring of Maroon and Yellow or Orange. The colour is
Communication in International Management Name: Instructor: Date: Advertisements entail communicating a predetermined message to a target audience aimed at attracting their attention towards an item of interest to the advertiser. Advertising is done for the purposes of marketing goods and services to a target audience…
One area of influence which is created from the media is in relation to sports apparel. The communication which is used through the media toward sports apparel is able to create specific social and cultural trends as well as demands within the industry.
It is slightly smaller than the United States, as far as land area is concerned (Australia - Location, size, and extent). Some of the neighboring countries of Australia are; Indonesia, East Timor and Papua New Guinea, the Solomon Islands, Vanuatu New Zealand etc.
A fresh assortment of economic energies was identified to be noticeably creating an influence on the performance of the companies. The management of these recognized forces called for the requirement of a fresh theory related to management reliant on acting in response to the fast pace alteration in the environment, the altering requirements of the customers and the adjustment of the competitors towards those altering requirements of the customers.
The paper is divided into a number of sections and these cover a literature review of communication and meaning and analysis of the Ad from different perspectives. The concept of meaning and linguistic turn of language is discussed by Tietze, who suggests that meaning is transferred through a language sensitive enquiry.
Seven years ago, in 2005, when Germany, France and Spain, merged their aerospace firms into one firm, they not only assigned it an English name – EADS, meaning European Aeronautic Defense and Space Company, but they made English its official language, as well (Blommaert, 2010).
The diversity of culture that pervades the social and business world is one of the main reasons for this discomfort in an era of a globalized world. This is also compounded by the high levels of migration of immigrant workers to better developed
At present, the world is illustrated as a place where people belonging to different cultural backgrounds interact with each other to have effective communication do that they can exchange their ideas, thoughts and feelings (Bhardawaj, 2010). The communication between individuals can occur in various areas.