Communication in International Management

Communication in International Management Essay example
Journalism & Communication
Pages 5 (1255 words)
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Communication in International Management Name: Instructor: Date: Advertisements entail communicating a predetermined message to a target audience aimed at attracting their attention towards an item of interest to the advertiser. Advertising is done for the purposes of marketing goods and services to a target audience.


Advertisements can be made out for anything, and other common advertisements include those made out for political and religious purposes. The targeted audience usually does advertising for commercial purposes to increase the consumption of an advertiser’s goods or services. Advertising can be done on numerous mediums through the intended message to the target audience is delivered. Any surface or place that a sponsor pays for in order for that space to carry their message to a target audience is referred to as advertising. This paper seeks to discuss advertising with relation to communication in international management by highlighting on a Moodle advertisement. The advertisement of choice is one about a company called Genius Gluten Free that deals with baked products like cakes and breads. I have chosen this advertisement because it is a simple advertisement in its presentation and it delivers the message intended by the product’s producers. The advertisement is also composed of the two most important elements of an advertisement making it a good choice for the purposes of this paper. The advertisement fulfils most of what a typical advertisement should in terms of raising the audiences’ awareness about the product, increases their knowledge, and works on their liking capability (Ott, 2011 p108). ...
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