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corporate social responsibility - Essay Example
Author : lennie19
Journalism & Communication
Pages 3 (753 words)
Starbucks Corporate Social Responsibility Name: Institution: Date: Corporate social responsibility can be defined as a system where companies manage their business strategies to give an overall positive effect on society. In some aspects, it is the responsibility of a business to contribute to economic development and behave ethically…
The corporate social responsibility policy by the Star Bucks Company is classified into, moral sourcing, community missions, global responsibility report and environmental programs. This paper seeks to analyze Starbucks CSR basing on their four main approaches. To begin with the community initiatives, star bucks coffee company has settled on different ways to give back to the community. The company focuses on the communities where the stores are located and where the coffee is grown. This to some extent is faulty since corporate social responsibility should not be to a specific community. The company together with its partners and workforce work out a system where they engage in a community activity with a good cause. The company has focused on youth leadership programmes and developing the family communities. In this, they achieve a sense of networking where the farming communities exchange ideas about farming (Behar & Goldstein, 2009 p100). The youth leadership and mentorship program introduce the youth in a particular community to fellows from other communities all over the world. These initiatives by star bucks allow for exchange of ideas and the community feels they are a part of the team in making the high quality coffee all over the world. ...
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