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Corporate social responsibility - Essay Example

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Corporate social responsibility

The corporate social responsibility policy by the Star Bucks Company is classified into, moral sourcing, community missions, global responsibility report and environmental programs. This paper seeks to analyze Starbucks CSR basing on their four main approaches. To begin with the community initiatives, star bucks coffee company has settled on different ways to give back to the community. The company focuses on the communities where the stores are located and where the coffee is grown. This to some extent is faulty since corporate social responsibility should not be to a specific community. The company together with its partners and workforce work out a system where they engage in a community activity with a good cause. The company has focused on youth leadership programmes and developing the family communities. In this, they achieve a sense of networking where the farming communities exchange ideas about farming (Behar & Goldstein, 2009 p100). The youth leadership and mentorship program introduce the youth in a particular community to fellows from other communities all over the world. These initiatives by star bucks allow for exchange of ideas and the community feels they are a part of the team in making the high quality coffee all over the world. ...
In their policy, they admit that sustainability can only be achieved if they help the farmers and suppliers to thrive (Gilbert, 2008 p123). Through this ethical sourcing, the company only purchases quality products from the farmers and suppliers.

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These products include coffee, tea, and cocoa and manufacture products. There is ethic and integrity in this policy since the company focuses only on genuine products. In a way, this means that through buying direct genuine products, the farmers and suppliers can enjoy the fruits of their labour. This policy is well informed since the company inspects all its products by its quality assurance departments. The producers of the raw coffee benefit in terms of a genuine business. The Starbucks company that solely depends on agricultural products hence they have a strong policy on environmental issues (Peng, 2010 p489). In their corporate responsibility policy, the company admits that it only through setting the pace, fellow companies will follow suit. The company engages different strategies to maintain a clean and sustainable environment. The company is developing green stores where all the products from furniture to packaging products are environmental friendly. In addition, the company has set up strategies to help farmers adjust on their farming methods due to climate change. In comparison to other worldwide establishments like Cocacola Company, their sustainable packaging policy is not apt. The Coca-Cola Company has the best sustainable packaging system. This relates to the green bottling projects they have adapted. Finally, the Starbucks Company includes a global responsibility goals and project report annually. It is a report detailing all the previous year’s CSR and the impacts. The company mentions

Summary

Starbucks Corporate Social Responsibility Name: Institution: Date: Corporate social responsibility can be defined as a system where companies manage their business strategies to give an overall positive effect on society. In some aspects, it is the responsibility of a business to contribute to economic development and behave ethically…
Author : lennie19
Corporate social responsibility essay example
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