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Journalism & Communication
Pages 6 (1506 words)
Lectures Review Reflective Essay Overview The notion of strategic branding has evolved over the years to be regarded by marketers as a key dimension. Consequently, a brand is defined as a ”name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition” (Slade, 2013).
Moreover, it has also been learnt from the study that brands are categorised into different categories including personal brands, cool brands, kids branding, nation brands and super brands among others. In this regard, according to brand managers, the brand is more than an entity which creates certain amount of awareness, prominence and reputation in the market. Brands play a very important role in the consumer life. Through the brands, customers can easily know about the products which they can purchase. Moreover, brands help the customers to reduce search cost along with helping them to identify the quality. Similarly, brands are very much an important factor for the organisations. It helps the companies to influence the customers and to generate the desired level of revenue. In today’s scenario, brand has emerged as the key term for any organisation. In this world, everything can be branded and branding is helpful for the company to reside in the minds of the customers. In the present scenario, from beer to vacuum cleaners everything can be branded and one of the top branded products is Coca-Cola in the current day context (Slade, 2013). ...
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