Brand Journal Research Paper example
Research Paper
Journalism & Communication
Pages 6 (1506 words)
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Name: Professor: Course Code: Date of Submission: Introduction: Hazwan is a brand name in the information technology sector. This is a company that develops computer software’s for purposes of improving their speed. It also has interactive features, enabling users to interact through the internet via the computers that have installed the software.


This paper identifies the companies that my brand would like to partner with, and how it fits into the culture of these companies, and their brand positions. Evolution of the Brand: The first step in the evolution process is the determination of the brands core values and principles. For example, the brand managers of Hazwan must identify the various core values and principles of the company. For instance, the company believes in honesty, transparency and integrity while dealing with its customers. This is an aspect referred to as brand definition. Brand definition does not just involve the identification of the values and principles of the company; it also involves the identification of the products of the company. This is because brand managers cannot create a logo without identifying what the company produces. It is important to denote that logos represent the identity of a particular brand. Brand managers therefore must create logos that depict some aspects of transparency, integrity and honesty. For instance, they can use the picture of a dove in their logo. A dove normally symbolizes purity, and these values of the company are elements of purity. Once the company has a logo, the next step is to introduce the logo to the partners of the business. This includes employees and its customers. ...
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