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Journalism & Communication
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Research proposal Name: Institution: Proposed research title: A comparison between the traditional news media and the modern day blogging culture Research Purpose The advent of the internet has revolutionized journalism making news access spontaneous, more interactive and easier.


Additionally, the use of blogs permit people to run dedicated news websites through which they communicate relevant news items to their target audience. In this research, I will investigate the differences between the blogging culture and the traditional news media with the view of determining the differences and similarities in their reporting of news to their diverse audiences. By doing this, my research will help all stakeholders including traditional media companies, bloggers and the consumers of news items to employ caution when using the facilities their roles present. Responsiveness is a journalistic value that news disseminators must maintain. The research investigates the prevalence of objectiveness and responsiveness in news dissemination and access and therefore advise accordingly. Research Background Blogging is a personal form of communication in which users maintain and market pages on the internet to their target audience. Traditional media on the other hand refers to the radio, television and newspaper some of the oldest modes of news dissemination. Most of the traditional media companies currently run dedicated news websites owing to the technological developments and the conveniences of the internet. In their websites, such companies maintain the reporting standards used in their traditional media and therefore employ several gatekeepers and custodians of their information. ...
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