Strategic PR Planning - Research Paper Example

Only on StudentShare

Extract of sample
Strategic PR Planning

Additionally, Noah’s Ark aim at attaining a significant growth in the work force as well as in the services it offers. In its effort to create a strong positive relationship with public, the organization has established an effective public relations headed by Louise Baring. This entails introduction of a feedback system through which public can make their contributions on affairs of the organization. As the demand for its activities increase, Noah’s Ark has the opportunity of using social media to create a stronger PR plan. This paper covers the strategic PR plan that covers use of Friends of Noah’s as a face group account that will ensure better communication between the organization and the public. Despite the forces such high costs and disruption that would offer resistance to the plan, Noah’s Ark new PR plan will be implemented. The PR targets parents with disabled children as well as providers of care to the children requiring special needs. The PR plan will be undertaken within a period of 26 months starting from November 2013 to December 2015. PR estimated budget is $2,080,000. ...
Download paper

Summary

Running head: STRATEGIC PR PLANNING 29th October 2013 Word count-2473 Table of Contents Table of Contents 2 Executive summary 3 Introduction 4 Background 4 Situation analysis 5 Noah’s Ark force field analysis 7 Strategy and objectives 8 Target publics 9 Key messages 9 Strategy statement 10 Tactics 10 Strategic PR Plan time frame 11 Budget 11 Evaluation 12 Conclusion 13 References 14 Executive summary Noah’s Ark is a non-profit organization based in Queensland, Australia…
Author : ekonopelski

Related Essays

Effectiveness of Websites and PR
When looking at various companies, it can be seen that there isn’t the ability to create the right image, leaving to a lack of representation with the online company. Draco Corp is an example of a company which has several branches and business interests worldwide. It works as a multinational company that is able to product and sell consumer electronics to a global market. However, the lack of a website is one which is creating difficulties when working against competitors and into an international field. Finding a different way to manage and change the online presence will also make a...
9 pages (2259 words) Essay
PR campaign strategy for the Llangollen Eisteddfod
This event continues for 6 days where over five thousand instrumentalists, dancers and singers from around 50 countries perform and compete before audiences of more than 50,000 (Pruett and McGuirk, 2004). This musical festival commenced in 1947 and since then has been considered the most inspirational and cultural festival. Each year, with over 4000 participants from around the world perform at this international pavilion in unique combination of singing and dancing competition, hence promoting peace and friendship. The event also has the prestigious Choir of the World that declares the best...
11 pages (2761 words) Essay
Contribution of Public to a Company's Marketing And Sales Efforts
This report approves that Public Relations as a discipline has evolved over the period of time as more and more variations were added to it. In its essence, Public Relations or PR is a function of organizational communication wherein a firm tends to communicate with its public. Over the period of time, the way firms approach PR has changed and the role of PR has further dramatically changed during financial crisis. Many now argue that role of PR is more of that of an intelligence and analytic role to provide strategic insights to the higher management of the firm. PR managers therefore now...
10 pages (2510 words) Essay
PR Plan
This will ensure that a new public relations plan can be unfolded and monitored effectively for progress and that shifts in strategy can be made according to achieved progress. (Twittasaur, 2011) Situation: Situation Analysis The company’s internal and external situations need to be established in order to create a benchmark which would be utilised to proceed further. To delineate the company’s internal and external conditions two different kinds of tools are being used. SWOT (Strengths, Opportunities, Weaknesses and Strengths) is being used primarily to discover the company’s internal...
8 pages (2008 words) Essay
Using Evidence and Applying Relevant PR Concepts
Hence, a strong level of dependency between the exposure of an organisation and its sales exist in the modern day context. It has often been studied in this context that if a company fails to effectively connect with the public interests, it shall also have to witness a significant maximization of its profits. Public relationship, in the modern day context includes various common activities in terms of communication with the employees, promoting an organisation through the receipt of awards, working with the media as well as addressing on-going issues in the conferences. ...
12 pages (3012 words) Essay
Research PR practice in disease campaign : comparing different gender specific disease campaigns (Movember and Pink Ribbons)
The purpose of this study is to examine the parameters of gender based disease campaign structure and management to compare magnitude of the components. In order to research Public Relations practices in gender based disease campaigns, a survey was taken to solicit the opinions of people from different sectors of life regarding the Movember and Pink Ribbon public disease campaigns. The results of the survey and research of pertinent literature arecontrasted to obtain any differences between the two approaches and the effectiveness of them.The results of the research will serve as a platform of...
56 pages (14056 words) Dissertation
Communicating Effectively. Public Relations campaign and effectiveness of the communication techniques.
Creating public relations is not just informing and administering the information flow between the college and the publics. In fact, it is a communication chain that involves and engages the targeted publics in building relationships and binding closely with the organization. Developing successful communication disciplines with the publics will lead the organization to achieve its strategic goals (Bland, Theaker, Wragg, 2005, p. 243). The college also has to ensure that publicity and managing public relations is not the same thing. The event can be publicized in various ways on various mediums...
6 pages (1506 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!