Additionally, Noah’s Ark aim at attaining a significant growth in the work force as well as in the services it offers. In its effort to create a strong positive relationship with public, the organization has established an effective public relations headed by Louise Baring. This entails introduction of a feedback system through which public can make their contributions on affairs of the organization. As the demand for its activities increase, Noah’s Ark has the opportunity of using social media to create a stronger PR plan. This paper covers the strategic PR plan that covers use of Friends of Noah’s as a face group account that will ensure better communication between the organization and the public. Despite the forces such high costs and disruption that would offer resistance to the plan, Noah’s Ark new PR plan will be implemented. The PR targets parents with disabled children as well as providers of care to the children requiring special needs. The PR plan will be undertaken within a period of 26 months starting from November 2013 to December 2015. PR estimated budget is $2,080,000. To ensure that the Noah’s Ark PR plan attains its goals, the management will undertake interim and annual evaluations through the use of content analysis, emulate surveys, focus groups, ethnographic studies and feedback analysis. Introduction Noah’s Ark is an organization that is based in Australia with an aim of providing sustainable support for children who are disabled as well as those who require additional needs. Having been established in 1976, the organization provides quality professional services to the care providers and parents in order for them to acquire best options that ensure their children attain full potential. As the organization’s client base expands, Noah’s Ark has expanded its programs to include special training, regular workshops, Early Childhood Intervention Programs (ECIS), Inclusion and Professional Support Program (IPSP) and National Disability Insurance Scheme (NDIS). This implies that to maintain its target market that includes parents with disabled children, carers of disabled children and LACs power holders in NDIS, the organization must maintain effective public relations. Noah’s Ark values include provision of professional services, provision of expertise and extensive knowledge, maintenance of ethics and integrity, innovation and timely response to the changing needs of the society. It is in this regard that the organization has established a communication department under the leadership of Louise Baring. Holding a Bachelor of Communication in public relations, Louise has a wide experience that acts as a key strength for the organization. To meet the needs of its target market, there is need to reposition the organization as a major aspect of improving its PR. This paper will identify the public relations strategy that Noah’s Ark will emulate in order to attain its objectives and attain a competitive edge in the hospitality industry. Background Noah’s Ark should emulate a strategic PR planning in order to ensure that it builds its own capacity as well as standing up for the rights of children with disability. ...
Cite this document
(“Strategic PR Planning Research Paper Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.net/journalism-communication/106004-strategic-pr-planning
(Strategic PR Planning Research Paper Example | Topics and Well Written Essays - 2500 Words)
“Strategic PR Planning Research Paper Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.net/journalism-communication/106004-strategic-pr-planning.
Among the functions of the strategic plan is to pull an entire organization into one entity around on game plan in order to execute the plans stated in the strategic plan. The strategic plan also states or rather outlines where resources will be allocated in an organization and its projects.
Strengths b. Weaknesses c. Opportunities d. Threats VI. Interpret criteria for developing and evaluating criteria for control systems a. Criteria for Developing Controls b. Criteria for Evaluating Controls VII. Analyze and illustrate the essentials of quality management a.
445). According to Mohdzain and Ward (2007), the Information Systems Strategic Planning consists of activities that are geared towards recognizing opportunities to use information technology, and ascertaining the capabilities that are necessary to capitalize upon these opportunities, while developing a strategy towards implementing these opportunities by using the capabilities and resources of the organization (Mohdzain & Ward, 2007, p.
Strategic planning plays a key role in the success of any company or organization. It includes such measures and decisions that help a company carry out its business operations in an effective and well-organized manner.
Analysis of the strengths and weakness of the organization (see SWOT table in appendix) leads to the understanding of the methods by which the enterprise would be able to handle current issues. Analysis of the opportunities facing the organization and the threats that appear in the path of its development is crucial.
It tells an organization who it is, what does it aspire to be, how to get there and how to continue to grow. A strategic plan at its core clearly defines how an organization will achieve its vision. This is in striking contrast to a long-range plan
Since its beginnings Wal-Mart has implemented strategic plans and innovative concepts to move to the place of the number one retailer in the world. What has made Wal-Mart a world leader in the retail industry? The purpose of this paper is to evaluate how
t passes through several processes such as information collection, analysis of information collected, critical issues involved, review of strategies to achieve strategic goal, and finally developing a full proof strategy that can help achieve an ultimate long-term
Consequently, once a crisis occurs in an organization, it becomes a public interest issue as the press informs the public on the crisis in question. Crises often imply that the affected organization faces
The author of the paper introduces the strategic plan for one of the most successful world's companies. Thus, all the important aspects for Delta Corporation are considered here. Reportedly, this strategic plan will help the managers to decide either to improve Delta current strategic plan or to create a new strategic plan to cover all the important aspects.
38 Pages(9500 words)Research Paper
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Research Paper on topic Strategic PR Planning for FREE!