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Strategic PR Planning - Research Paper Example
Author : ekonopelski
Journalism & Communication
Pages 10 (2510 words)
Running head: STRATEGIC PR PLANNING 29th October 2013 Word count-2473 Table of Contents Table of Contents 2 Executive summary 3 Introduction 4 Background 4 Situation analysis 5 Noah’s Ark force field analysis 7 Strategy and objectives 8 Target publics 9 Key messages 9 Strategy statement 10 Tactics 10 Strategic PR Plan time frame 11 Budget 11 Evaluation 12 Conclusion 13 References 14 Executive summary Noah’s Ark is a non-profit organization based in Queensland, Australia…
Additionally, Noah’s Ark aim at attaining a significant growth in the work force as well as in the services it offers. In its effort to create a strong positive relationship with public, the organization has established an effective public relations headed by Louise Baring. This entails introduction of a feedback system through which public can make their contributions on affairs of the organization. As the demand for its activities increase, Noah’s Ark has the opportunity of using social media to create a stronger PR plan. This paper covers the strategic PR plan that covers use of Friends of Noah’s as a face group account that will ensure better communication between the organization and the public. Despite the forces such high costs and disruption that would offer resistance to the plan, Noah’s Ark new PR plan will be implemented. The PR targets parents with disabled children as well as providers of care to the children requiring special needs. The PR plan will be undertaken within a period of 26 months starting from November 2013 to December 2015. PR estimated budget is $2,080,000. ...