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Professional and Strategic Communications
Journalism & Communication
Pages 8 (2008 words)
Professional and Strategic Communication Introduction Professional communication is the communication at the workplace that encompasses oral, written and visual and is aimed at promoting services and products in organizations. Professional communication can be either verbal or non-verbal in nature whereby verbal is defined as the interaction between people involving the listener and the speaker while the non-verbal communication consists of the message other than the words used in the communication.
It therefore fuses the pushing and the delivering through the communication of the best message through the right channels as measured against a well-considered communication-specific and organizational goals. Strategic communication always involves different professional disciplines that may include management, technical communication, advertising and media relations amongst other relevant disciplines. Successful strategic communication must endeavour to communicate in order to influence a target audience or group of individuals and must be rational and authentic. Therefore, strategic communication concerns itself with planning for the future, implementation of specific tactics and taking into consideration the dynamism of the environment. This paper explores both professional and strategic communication through the exploration of the important role that behaviour change plays in successful communication and the challenges in the management of communication. ...
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