It therefore fuses the pushing and the delivering through the communication of the best message through the right channels as measured against a well-considered communication-specific and organizational goals. Strategic communication always involves different professional disciplines that may include management, technical communication, advertising and media relations amongst other relevant disciplines. Successful strategic communication must endeavour to communicate in order to influence a target audience or group of individuals and must be rational and authentic. Therefore, strategic communication concerns itself with planning for the future, implementation of specific tactics and taking into consideration the dynamism of the environment. This paper explores both professional and strategic communication through the exploration of the important role that behaviour change plays in successful communication and the challenges in the management of communication. For effective professional and tactful communication, it is important that the person or the organization observes certain factors. The person communicating must be able to determine his objective before embarking on the communication in that you should understand the message before expressing it to others as establishing the goal will make the communication is concise and appropriate. It is important to consider your relationship to the audience or the persons to whom the communication is intended to by keeping and adhering to your professional status in mind as you communicate to the audience in anticipation of their reaction to the message being conveyed. The person communicating must use the appropriate terminology to demonstrate his professionalism and competence in passing the message across. Professional communication dictate that the person stays in control of his body language as the audience normally evaluates the message and its intention based on the posturing and the choice or words as even the most tactful message can repel an audience. Azjen’s Theory of Planned Behaviour (TPB) The Theory of Planned Behaviour (TPB) as espoused by Icek Ajzen is important as it helps us in the understanding the transformation in behaviour of a person as it predicts deliberate behaviour or that behaviour that has been planned. It was developed after the discovery of the fact that behaviour is not always fully voluntary and under control which was later taken as perceived behavioural control. Therefore, the Theory of Planned Behaviour (TPB) states that the actions by human beings are guided by three considerations which include the behavioural beliefs which are those that are due to the consequences of behaviour and normative beliefs that are those beliefs about the normative expectations of others. Another consideration is the control beliefs that are the belief about the presence of factors that may expedite or impede the performance of behaviour. These considerations argued by Ajzen are important in the changing of the behaviour of human beings. It is important
Professional and Strategic Communication Introduction Professional communication is the communication at the workplace that encompasses oral, written and visual and is aimed at promoting services and products in organizations. Professional communication can be either verbal or non-verbal in nature whereby verbal is defined as the interaction between people involving the listener and the speaker while the non-verbal communication consists of the message other than the words used in the communication…
Professional development for strategic managers: Acknowledgement of preferred learning style, skills assessment and personal development plan Professional development for strategic managers 1. Executive summaryUnderstanding how to achieve an effective skill set and knowledge base for attaining the role of strategic management requires an honest self-assessment of current talents and weaknesses related to this domain of business.
The airline began journey with single twin engine aircraft and with objective to become one of the best airlines of the world currently holding 102 aircrafts fleet (Saudi Airlines a, 2012). Along with Airline service, it provides auxiliary ground services to its own, other domestic and international airlines.
Approach of IMC used 8 Challenges of IMC tools 9 Recommendations and suggestions for future use of IMC 9 Conclusion 10 References 12 Abstract This paper has been written to enhance the practical knowledge of integrated marketing Communication usage in today’s world.
As disclosed, the six-fold aims of the current paper is the attainment of the following learning objectives, to wit: (1) to enable the identification of the person in a particular organization whose responsibilities include the coordination and provision of directions and strategies towards communications and public relations with crucial stakeholders; (2) to actually meet and communicate with the senior executive of the chosen company whose scope of responsibilities include planning, implementation and coordination of communication; (3) to gain knowledge from the executive’s experiences (academic, professional, other relevant facets) and from competencies and qualifications that effective
Apart from this, there are stakeholders called consumers who have the power and freedom to choose from thousands of services and product offerings. The objective of marketing communication is to provide a platform where businesses are able to attract and retain all interested parties and stakeholders are made aware of the value of services and goods offered to them (Rossiter and Bellman, 2005).
The managers role in the communication is one of an initiator, disseminator and also of a moderator who filters the information that is really required by the organization. From the organizational perspective there are basically three ways communication is processed, bottom-up, top-bottom and horizontal.
It is a game plan that makes possible both the short term and long term ability to gain and maintain a competitive advantage. This paper will look at Googles strategy and describe the strategic management used that has not only made Google competitive
icular organization whose responsibilities include the coordination and provision of directions and strategies towards communications and public relations with crucial stakeholders; (2) to actually meet and communicate with the senior executive of the chosen company whose scope
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