Analysis of a Business Narrative Essay example
Masters
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Journalism & Communication
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ANALYSIS OF BUSINESS NARATIVES BY NAME COURSE PRESENTED TO DATE Analysis of Business Naratives Story telling is one of the oldest ways of transferring knowledge, wisdom and values in the society. The value of the narratives and the information conveyed in such narratives were treasured and passed through generations to maintain a certain culture that defined a community…

Introduction

There is renewed realization of the fact that organizations are continuously seeking a means of communication that synthesizes and not that which analyzes information (Sole & Wilson, 2004). Story telling offers an ideal answer to this quest, which explains the increasing use of narratives by many organizations today. Knowledge by itself serves no purpose to organizations. However it is by application that such knowledge becomes useful to an organization. Therefore, all stories in organizations have the basic intent to share knowledge, which helps in promoting effective actions in the behaviors of all the involved stakeholders or in achieving a specific task within the organization. One importance of narratives in organizations is in informing the clientele “who we really are” (Dunning, 2005). In this attempt, for the narrative to be effective, executives have to do something that may at first appear uncomfortable, which mostly involves talking about the failures involved and the down times that the company has experienced in coming to being (Dunning, 2005). Self-disclosure in narratives is one of the best ways to accomplish trust and to inspire others. ...
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