Audience Ethnography. Commentary and observations on TV viewing behaviour

Audience Ethnography. Commentary and observations on TV viewing behaviour Assignment example
Journalism & Communication
Pages 8 (2008 words)
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TV viewing behaviour
In general, the adults chose the news channels in the early evenings, often shifting to movies and TV series later in the evening. The younger audiences usually chose video music channels and TV series, as well as entertainment news shows.


The youngest child usually chose cartoons or adventure TV shows. Choice TV shows also differed for the males and females, with the males gravitating towards action movies and violent TV shows and the females opting for romantic movies, entertainment shows, and reality shows. The older adults were often observed watching documentaries. Common shows watched in the family included the early evening news.
Watching TV news channels is generally considered a social activity for the family because most members of the family watch it even if the younger audiences sometimes may not understand it (Gauntlet and Hill, 1999). When watching the news, the parents often expressed their opinions about the news with their older children. The eight year old boy was usually not paying attention to the news and was often seen doing his homework or playing games on the tablet device. The older children sometimes shared opinions about the news, but in general, they simply agreed with their parents. At times, they expressed their sadness about the news, especially if the news involved accidents or young people like them. The watching of the news also coincided with family dinner times and the family usually watched the news while eating their dinner. ...
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