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Analysing media text using the approaches in textual analysis
Journalism & Communication
Pages 4 (1004 words)
Cosmo Covers Miley For anyone who has a complete set of sensorial modalities, there is visual stimulation everywhere he looks. Some stimuli are deliberately designed to capture attention in order to convey its message. An example is a magazine cover which gives a glimpse of what can be read inside its pages with its visual grammar composed of a combination of semiotic resources.
The analysis will focus on the image, the multimodal text and the message it conveys to its readers. In order to more critically understand the image presented on the cover, a brief background on the model is necessary. Miley Cyrus is a former child star on Disney Channel’s Hannah Montana, a character idolized by young girls because of her talent and wholesome personality. Parents were pleased that their children had a good role model in Hannah Montana that they encouraged them to emulate her, patronized her shows and bought her merchandize. However, as Cyrus grew older, she was captured by media in compromising situations that tainted her good reputation as a wholesome character (EOnline, 2013). Her controversial shift in image by exhibiting raunchy acts in public disappointed parents but were helpless in the fact that she was old enough to do what she wants. In March, 2013, she was featured on the cover of Cosmopolitan magazine (see appended image) with short, blond hair wearing a white outfit with an open jacket showing more than her cleavage. Her image stands out from a plain pink background as the most salient element. Pink is usually associated with softness and femininity, which may not suit Miley’s personality, however, Machin (2007) suggests that flat colours connote simplicity, emotions and modernity. ...
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