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With objective strategies aimed at making Facebook one of the most competitive social media, the management led by Mark Zuckerberg (founder), has been able to reduce the cost of operation. Currently, it is estimated that this media system has been spending about $536 million to meet its cost of operation. This amount is too low compared to the revenue generated explaining why Facebook continue to dominate the social media industry. Facebook has played a significant role in connecting people from different parts of the world. It is one of the cheapest means of communication that allows friends, and family members to connect and express their emotions. Currently, groups with common interests can are allowed to create a ‘group page’ which they can use to communicate without necessarily having to meet physically. With tight schedules that many people have, meeting physically continues to become a big challenge. Keeping people in touch has some psychological impact. Unlike other transitional media systems such as CNN, Facebook allows individuals to express their emotions through communication. This according to psychologists is imperative in stress alleviation. Facebook is also a source of information that has made it possible for people to know what is happening in different parts of the world. Just like other electronic and print media systems, Facebook can allow individuals know, and even contribute to difference social phenomena happening in different parts of the world. Politicians, businessmen, artists, and other influential forces have taken advantage of the Facebook to target their clients. In 2008 presidential debate in the United States, Facebook was one of the main communication tool that was used to allow target voters to follow events live and make their contributions. With the help of ABC in collaboration with Alselm College, a Facebook App that would make it possible for communication in this kind of setting was developed. This therefore makes facebook one of the unprecedented transnational media systems, which allow people to have a say in political and other social issues. Businesspersons have also taken advantage facebook to market their products, target and retain customers. They keep target customers informed about what they produce, where they can find them, and the price. Facebook has therefore made a positive impact in e-commerce, a phenomenon that has taken shape in the business world. Through this process, many companies have been able to increase their customer base, which consequently leads to more sales and profits. 2. Social impact of facebook While facebook has made a lot of impact on the society, this paper shall focus on the social impact. The latter will seek to analyze how facebook has transformed the lives of the people globally. In dealing with the issue of social impact of Facebook, the following questions shall be addressed: How has facebook enhanced social bonds, and communication? How does facebook enhance information dissemination? How has facebook fostered relationship between clients and businesspersons? What are some of the criticisms of social impact of facebook? 1. Facebook and social bonds The media system theory of dependency is imperative inn explaining the kind of media that people choose. It also explains why people prefer certain ...Show more


COMPARING MEDIA SYSTEMS Name Professor Date 1. Introduction Facebook is one of the most effective transnational media systems that has made sociocultural, political and economic impact within the society. It has been referred to as transnational since it connects societies globally regardless of their socioeconomic, religious affiliation, and geographical boundaries…
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Comparing Media Systems
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