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Journalism & Communication
Pages 5 (1255 words)
Discourse Analysis Name: Instructor: University: Course: Code: Discourse Analysis Abstract This is a study to look into advertisements of beauty products in magazines from a critical discourse analysis perspective. We shall pay close attention to the strategy and how the agencies use language in these advertisements to influence and win over their clients.
These advertisements promote an ideal way of life and manipulate the audience into accepting those ideals as their reality. This analysis intends to break down how agencies have reformed the idea of beauty through countless magazine articles, billboards and other media. They do this by enforcing the stereotype that those beauty products are a better way of life. They send the message that youth is beauty, and that beauty is very important yet they set the bar for beauty so high that clients would always depend on their products. The people behind these advertisements have found ways of controlling peoples’ minds using language in the advertisements. The focus on this study is print advertisements done by Nivea, a company synonymous with the manufacture of beauty products allover the world. They portray a message that they care deeply about the real people and their beauty through their advertisements. Introduction “Discourse refers to the codes, rules and systems that under-gird a particular message and thus shapes its meaning and interpretation”. Language is all around us whether written or spoken. It is a core part of our day to day activities and has a profound effect on people and how they behave. ...
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