Granted that it is the most pervasive, forceful, and most influential force in human societies today, news sources can be a channel of passing ideas unto the public, thereby influencing its viewpoints accordingly. For instance, as indicated by Iyengar and Kinder (1989) television news can be so forceful and influential in shaping the public’s viewpoints concerning the politics of the day.
News can influence societies either positively or negatively, but either way, news plays a significant role in society. Brighton and Foy (2007) stated that the relationship between news sources and society has socio-cultural aspects, and the role of news can be explained using three perspectives namely the ‘common sense, the practitioner, and the academic perspective. This paper will examine what news does, and why it is important, using an illustration from the Guardian news organization. News is very important because it informs the general population of happenings in their immediate environment, which might be of primary concern to them because they may be directly affected by these events. According to Manning (2001), news sources have a moral obligation to undertake the task of gathering and communicating to the public what is happening both in their local environs, and across their borders. ...Show more