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Journalism & Communication
Pages 7 (1757 words)
Rationale: The fundamental purpose of a social research is to focus on acquisition of data in a way that affords the researcher to study and analyse any given social phenomenon and interpret it on the basis of observations, past research as well as include one’s own interpretations (Olsen, 2011: p.3).
2). Qualitative research on the other hand entails a process of inquiry which enables the researcher to understand the social or human issue confronting the society and enables the analysis of this complex phenomenon through a holistic perspective and reporting of detailed views of those involved i.e. the informants/ participants in the study in a natural setting (Cresswell, 2002: 2). For the purpose of this study a qualitative research design is proposed since it offers a wider platform for the researcher to understand and explore the topic of study by methods which help in gathering information that help in understanding one’s qualitative understanding (Guba and Lincoln, 1998). Qualitative research entails several methods of inquiry for analysis such as biography, phenomenological study, grounded theory, ethnography as well as case study. All these types of method afford the researcher in thoroughly exploring the topic of the study and understand the meaning and intentions of the participants. For the purpose of this study the case study methodology is proposed whereby some key blogs will be selected and its impact on the traditional mainstream media will be observed and analysed. ...
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