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Communication Research

2). Qualitative research on the other hand entails a process of inquiry which enables the researcher to understand the social or human issue confronting the society and enables the analysis of this complex phenomenon through a holistic perspective and reporting of detailed views of those involved i.e. the informants/ participants in the study in a natural setting (Cresswell, 2002: 2). For the purpose of this study a qualitative research design is proposed since it offers a wider platform for the researcher to understand and explore the topic of study by methods which help in gathering information that help in understanding one’s qualitative understanding (Guba and Lincoln, 1998). Qualitative research entails several methods of inquiry for analysis such as biography, phenomenological study, grounded theory, ethnography as well as case study. All these types of method afford the researcher in thoroughly exploring the topic of the study and understand the meaning and intentions of the participants. For the purpose of this study the case study methodology is proposed whereby some key blogs will be selected and its impact on the traditional mainstream media will be observed and analysed. This method is chosen to avoid a mere theoretical interpretation of the phenomenon and engage in a practical discussion thorugh application of case studies that help in supporting the analysis. The blogs will be carefully chosen based on various parameters number of readers, number of views, types of topics dealt with etc among others. References: Creswell, J. W. (2002). Educational research: Planning, conducting, and evaluating quantitative and qualitative approaches to research. Upper Saddle River, NJ: Merrill/Pearson Education. Guba, E. G. & Lincoln, Y. S. (1998). Competing paradigms in qualitative research. In Norman K. Denzin & Yvonna S. Lincoln (Eds.), The landscape of qualitative resea ...Show more

Summary

Rationale: The fundamental purpose of a social research is to focus on acquisition of data in a way that affords the researcher to study and analyse any given social phenomenon and interpret it on the basis of observations, past research as well as include one’s own interpretations (Olsen, 2011: p.3)…
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