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Internet memes in light of "The work of art in the age of Mechanical Reproduction" by Walter Benjamin
Journalism & Communication
Pages 24 (6024 words)
Research proposal Internet memes in the light of “The work of Art in the age of Mechanical Reproduction” by Walter Benjamin Introduction Internet memes are a unique phenomenon, having evolved during recent times and widespread on all the networks throughout the world.
This research paper is aimed at highlighting the importance of this prominent means of communicating ideas while relating it to the concepts of arts developed by Walter Bejamin in his article "The work of Art in the age of the Mechanical Reproduction". Discussion Immediately following the development of the concept of internet memes, the idea was taken by many in the field and a number of websites appeared which served the purpose of providing newly developed memes with expressions which could be molded according to one's needs. This was not limited to internet sites only; a number of books, e-books and social media sites also serve the purpose. Literature review Although abundant information is available regarding the various aspects of memes, only those resources will be selected which resonate with the ideas brought forward by Walter Benjamin in the selected article. To prevent bias from disrupting the authenticity of the document, equal importance will be given to resources with supporting or confronting views. Dawkin's (1976) work 'The selfish gene' will be used to get an idea about the origin of the concept of memes. The work of Shifman (2009) will be used to get an idea about the current trends about internet memes. Strohecker's (2012) work about authenticity of art works will be referred to for explaining in detail the nature of authenticity of art works. ...
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