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Public Relations campaign proposal: situation analysis & Appendix
Journalism & Communication
Pages 3 (753 words)
Situation Analysis The present position of BBBS has been a product of effective business strategies at play. As an international organization, BBBS has always focused on cutting a niche in the market through innovation and proper strategic management. BBBSSCI started in 1973 while BFKS started in 1991.
Participants are also strongly encouraged to join the organization as a team. Alternatively they can always begin as a team of bowlers. The participants are given various responsibilities in the fundraising operations such as coordination. The primary targeted audience are usually the past participants. The current composition of the audiences includes the sponsors, past participants, community and the community latent public. The major information propagated presently includes informing the audience that BBBS is doing a perfect job by helping kids in the community. In addition, by participating in our programs, the audience help Little Brothers and Sisters in many ways. They will be more confident in their school performance as well as get better with their families. It is estimated that 46% are less likely to begin using illegal drugs while another 27% might be saved from an earlier exposure to alcohol. More importantly, it is expected that 52% will less likely skip school and this will greatly assist them. In this regard, BFKS is a sure way of for many people to get involved in helping the organization. From the SWOT Analysis, it is realised that the event structure of the organization is well planned with efficient working structures. ...
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