Got a tricky question? Receive an answer from students like you! Try us!

Public Relations campaign proposal: situation analysis & Appendix - Essay Example

Only on StudentShare
Author : aron90

Summary

Situation Analysis The present position of BBBS has been a product of effective business strategies at play. As an international organization, BBBS has always focused on cutting a niche in the market through innovation and proper strategic management. BBBSSCI started in 1973 while BFKS started in 1991…

Extract of sample
Public Relations campaign proposal: situation analysis & Appendix

Participants are also strongly encouraged to join the organization as a team. Alternatively they can always begin as a team of bowlers. The participants are given various responsibilities in the fundraising operations such as coordination. The primary targeted audience are usually the past participants. The current composition of the audiences includes the sponsors, past participants, community and the community latent public. The major information propagated presently includes informing the audience that BBBS is doing a perfect job by helping kids in the community. In addition, by participating in our programs, the audience help Little Brothers and Sisters in many ways. They will be more confident in their school performance as well as get better with their families. It is estimated that 46% are less likely to begin using illegal drugs while another 27% might be saved from an earlier exposure to alcohol. More importantly, it is expected that 52% will less likely skip school and this will greatly assist them. In this regard, BFKS is a sure way of for many people to get involved in helping the organization. From the SWOT Analysis, it is realised that the event structure of the organization is well planned with efficient working structures. ...
Download paper

Related Essays

Fire Fighters Campaign Plan
This essay examines Cayman Island Fire Services Department. The Cayman Islands is a very small group of Islands consisting of 51,384 persons. Approximately 71% of the population lie in the 15-64 years age group. Of this group, there are approximately 1,000 more females than the 17,600 males in this age group. The country has a 98% literacy rate and an unemployment rate of 4%. According to the Central Intelligence Agency (2011) the country has a standard of living which is equal to that of Switzerland – one of the countries with the highest standard of living in the world. The relative…
22 pages (5522 words)
Public relations
Jacquie L’Etang, the leading British theorist of PR, describes this situation in his “Public Relations and the Rhetorical Dilemma” publication. He emphasises that “public relations needs more public relations to increase public understanding of its role in society” (L’Etang 34). Public relations are seldom referred to in a positive way in the media. This concept is typically defamed as a mere propaganda and industry of spin which is busy trading in deceitful information and lies (Miller, 2003). Others publicly acknowledge the pragmatic mission of PR by saying that it is just an art…
10 pages (2510 words)
A Discourse Analysis regarding the use of Public Relations in Social Media: A Case Study of Proctor and Gamble and their “Kids” Thank You Mom Campaign Series
1.6 Background – Key Concepts and theories 8 …
25 pages (6275 words)
Public Relations Situation
The paper makes a conclusion that each organisation has its own expectations, values and beliefs that shape its public relations. Cultural awareness among public relations practitioners is therefore important in ensuring that the messages they give about the organisation responds to cultural diversity while maintaining consistency with the beliefs, values and expectations of the organisation. For example if organization believes in and values a diverse workforce, then the organisation’s public relations department will have more authority to include practitioners from varied backgrounds and…
4 pages (1004 words)
Public Relations
Baker and Martinson (2002) articulated them as such; a) Truthfulness – does not only mean the “literal truth”. It is the practitioner’s dissociation from creating false and dishonest impressions out of factual statements. To be truthful is essential to ethical persuasion inherent in the profession of public relation. b) Authenticity – is consistent with being truthful. It meant practicing the profession with personal integrity. In launching a campaign or any persuasive effort, the practitioner must bear in mind the motive of such persuasive effort that it should transcend beyond the…
4 pages (1004 words)
Individual IMC Campaign Proposal
Despite its essential services to the community, the organisation lacks popularity with the general public. The Integrated Marketing Communication campaign proposal seeks to address some of these problems and offer a tangible solution. The core objectives of this campaign are to advance the organization’s monetary donation, increase the number of its clients, advance public awareness and increase the number of volunteers. The organization also seeks to improve its online services. The integrated marketing proposal aims at the identification and execution of cooperative objectives, marketing…
8 pages (2008 words)
Research PR practice in disease campaign : comparing different gender specific disease campaigns (Movember and Pink Ribbons)
The purpose of this study is to examine the parameters of gender based disease campaign structure and management to compare magnitude of the components. In order to research Public Relations practices in gender based disease campaigns, a survey was taken to solicit the opinions of people from different sectors of life regarding the Movember and Pink Ribbon public disease campaigns. The results of the survey and research of pertinent literature arecontrasted to obtain any differences between the two approaches and the effectiveness of them.The results of the research will serve as a platform of…
56 pages (14056 words)