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Journalism & Communication
Pages 20 (5020 words)
Communication Strategies During A Crisis: BP Gulf Oil Spill Case Study Name University Instructor Course Date Communication strategies during a crisis: BP gulf oil spill case study Background of the case study The success of any organization in the 21st century is defined by its ability to communicate effectively with its employees, the stakeholders and the society.
Proper communication channels in an organization aids in the processes of solving problems and communicating the processes of problem solving to all the concern parties in a timely manner (Villines, 2011). In the current business environment, large volume of information is communicated using advanced technological tools to enhance performance and profitability of the organization. Communication creates organizational excellence which stems from the dedication of the people who are effectively communicated to the deliver their best to the organization they work for (Heath, 2006). British petroleum is one of the largest energy players in the global market based on market capitalization and scales of operations. It is headquartered in London, the United Kingdom and has operational presence in several countries across the world and is thus considered as the fifth largest energy multinational in the world. It repackages the refined oils and distributes to different parts of the world as either gas, petrochemical and other forms of gas used to drive industries and machines across the world. ...
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