The paper talks about that social media are not old in the technology arena, yet it has overtaken very many traditional programs and systems, which do not use technology of the modern time. Computers have developed so drastically that within a very short span one can barely survive without the aid of computers. It is through these computers based, and Internet enabled programs that the analogue world is nearly literally shaken off the market. Television programs have always been aired, and people have watched them with diligence and pathos. News anchors and news reporters have always presented their programs using the analogue systems without any heaviness of the heart since there was no option. On the contrary, no news anchor would be comfortable with the systems used just some ten or so years ago especially in the developed world.
According to the paper the use of social media in TV programs is acceptably good idea. It has attracted many viewers back to TV watching, and as has been pointed out in the literature review above, a vast majority will watch TV programs if they are captivating and more involving as compared to one in which the viewer is only a recipient of the messages. Nevertheless, there are a few issues associated with the concept of Social TV, which need to be addressed, or at least viewers be made aware of them since they have impacts upon the viewers.
One of the issues is the dependency on TV programs for consolation, companionship and comfort through the process commonly referred to as Social Surrogacy Hypothesis.
Trere is an analysis of social media which has gone deep into the TV programs and it is been used to promote the programs. The social media has changed the mode of presentation of programs on TVs and has brought many changes to the TV program researches. Based on the awareness that viewers will respond to the programs live, the editors have taken their work more seriously, and no shoddy work is presented. ...