Journalism & Communication
Pages 10 (2510 words)
Communication in International Management Name: Institution: Communication in International Management Question 3 As European banks and organisations expand their national boundaries and go international, a majority of them are making English their official business language…
In Germany, the government-owned postal service, Deutsche Post World Net, gradually utilises English as its official language. Much smaller firms are doing the same. The elevator maker, in Finland, known as Kone, assumed English in the 70s; Merloni Elettrodomestici, a midsized home appliance producer, in Italy, did so in the mid-90s (Blommaert, 2010). Management meetings at big banks like Credit Suisse in Switzerland, as well as Deutsche Bank, in Germany, are normally in English. Whereas there are many reasons why English has spread so fast globally and within Europe, a majority of these reasons are found on what critics term as econcultural grounds, that is, they are the consequence of the development of a world market, as well as global development in the fields of culture, science and technology and the media (Blommaert, 2010). A number of languages have been utilised all across the world as contact lingos for global trade and communication. In Europe itself, there have been a number of lingua francas as from the Roman times such as Greek, French, Latin, English and German. English, German and French are still widely used in parts of Europe and constitute what scholars refer to as the big languages of Europe (Tietze, 2008). For sure, in its strictest sense, the phrase ‘lingua franca’ appears to be compared to a pidgin in that it is a language with no native speakers. ...