Got a tricky question? Receive an answer from students like you! Try us!

Persuasive Campaign - Essay Example

Only on StudentShare
Author : kanebuckridge

Summary

A Persuasive Campaign for Morning Flakes Products Institution Introduction Explanation of the product Morning Flakes contain proven ingredients necessary for the welfare of various constituents of the consumer population (Larson, 2013). Morning Flakes is a cereal consumer product whose benefit is to enable corn consumers to benefit from low-priced cereals yet highly enriched, and valuable cereal product for family use…

Extract of sample
Persuasive Campaign

For example, diabetes and hypertension patients are put into consideration during the production since the company’s research and development team establishes a differentiated product for that particular group of people (p.2). Arguably, the Morning Flakes product is classified into the different categories to ensure that all the neglected niches acquire the benefit of dining on healthy cereals during their meals. Methods of marketing the product The research and development process of the persuasive campaigns The survey undertaken by the company’s R&D team revealed that most of the population in developing economies comprised of the baby-boomer generation who are currently living within the range of 50 years. Marketing campaigns seek to enhance a company’s penetration to the consumers at both the local and the global platforms (p.39). Bearing such findings in mind, the research study enabled the team to table a proposal seeking the management of to produce a product that would serve the segment needs of these groups of people. ...
Download paper

Related Essays

Fire Fighters Campaign Plan
This essay examines Cayman Island Fire Services Department. The Cayman Islands is a very small group of Islands consisting of 51,384 persons. Approximately 71% of the population lie in the 15-64 years age group. Of this group, there are approximately 1,000 more females than the 17,600 males in this age group. The country has a 98% literacy rate and an unemployment rate of 4%. According to the Central Intelligence Agency (2011) the country has a standard of living which is equal to that of Switzerland – one of the countries with the highest standard of living in the world. The relative…
22 pages (5522 words)
Media Campaign
With the continuous technology advancements and subsequently altering as well as widening reach of mass media campaigns today, non-profit organisations have also taken a footstep ahead to use the communication tool for channelising their messages to the targeted audiences. In many instances, mass media campaigns have proved as beneficial in persuading the audiences to believe the message communicated and thereby alter their behaviours accordingly (Johnston, “Can Mass Media Change Behavior”). Contextually, there are various factors associated with a media campaign designed to promote a…
10 pages (2510 words)
Persuasive Speech on Milk
These perspectives turn our world upside down. Preview: Today I will talk to you about the health risks and problems associated with drinking milk. I have four main points I would like to discuss: 1. What is commonly believed and claimed about milk 2. Debunking the myths—what is really true 3. The health risks posed by milk 4. Quitting milk—alternatives and effects To begin, let's look at what is claimed in the advertisements we see, such as those showing the “milkstache” and asking—got milk? II. Body A. Point 1: Got milk? The ads are everywhere: 1. They use celebrities and sports…
Campaign Critique
It also aims to demonstrate the world’s commitment to this priority area of health care” (WHO, 2013). Background problem: the spread and increase of life threatening healthcare associated infections Geographical location (which are the countries where the campaign is implemented?) Global (48 countries have participated in this campaign) Target audience(s) Health care workers Approach (advocacy, social marketing, participatory, multi-pronged) Encouragement of health workers using the following tools: 1. System change tool: Alcohol-based handrub planning & costing tool (WHO, 2013) 2.…
8 pages (2008 words)
critically analyzing a campaign
The main points discussed will be summarised at the end of the paper. The problem of driving under the influence of alcohol is a cause for concern especially in the UK since it contributes to unprecedented deaths and injuries annually among the people involved in accidents while driving under the influence of alcohol. For instance, “in 2011, 280 people died in the UK in drink driving incidents. Although the number of casualties caused by drink driving has dropped dramatically in the last 30 years, it is still the cause of 15 per cent of all road deaths,” (Taylor, 2013). Strict penalties…
9 pages (2259 words)
Advertisers do have a Responsibility to Society. Persuasive essay.
These methods have changed over the years, as well as the role and purpose of advertising. Different people today have varying perceptions about advertising in society. However, advertising cannot be considered good or evil. Advertising is like a tool or an instrument; therefore, its users might use it well or badly. Depending on how it is used, advertising might have both negative and positive effects in society. For this reason therefore, advertisers do have a role to society. Advertising leads to different health conditions in society when the advertisers of junk food develop advertisements…
3 pages (753 words)
"Blue" Advertising Campaign
For Blue commercials, the main aim is persuading pet owners to use their food to feed their pets. To consider an advert as successful, it must have achieved its purpose; in this case, persuading target market to purchase a product or a service. Methods settled by the company in selling their ideas mostly depend on the main intentions of the advert and the target audience. While some advertisements suit best in the print media, others suit best in the visual media. This is the main reason why different companies exhaustively use a particular form of advertising; but seemingly ignoring the rest.…
8 pages (2008 words)