Got a tricky question? Receive an answer from students like you! Try us!

Advertising Shapes Social Trends - Research Paper Example

Only on StudentShare
College
Research Paper
Journalism & Communication
Pages 7 (1757 words)

Summary

The essay uses three advertisement campaigns from two different genres to demonstrate the power of advertisement in shaping social trends in the society. In today’s society, advertisements play a big role in the decision making of the consumers…

Extract of sample
Advertising Shapes Social Trends

The trends and the case studies on advertising and promotion showed that if the advertisement of a product or service has big impact, it generates more sales. Advertising is basically a communication process, which influences a person or a group of people to take decision on purchasing a product or service. Media Awareness Network states that the typical US citizen on average will see 3000 ads per day (Media Awareness, 2010). With such a high level of advertising around consumers every day, is it most likely that advertising shapes society. Since the number is high in terms of viewing the advertisements, now the question arises whether the advertising industry shapes and creates social trends or it just mirrors the pre-existing social trends. When one delves deep into the topic, it is witnessed that majority of the advertisements – whether it is print or digital – modern day advertisement shapes and creates social trends and not just follows the pre-existing social trends. It is important for the advertisement industry to play a big role in the well-being of the society when one debates whether advertisements shape the social trends in modern days. The messages and behaviours that the advertisers are trying to achieve also should revolve around the ethical issues of the society. Advertising is the vehicle through which the brand, product or service reach the target audience or consumers, sometimes by creating the demand of the product in the society ...
Download paper
Not exactly what you need?

Related Essays

Fashion is a site where a complex set of cultural and social experiences are articulated
Developing Beliefs in Society about Fashion The concept of fashion and body image in society links together through the use of mass media and the associations as a part of the cultural order. This begins with fashion and dress becoming a way in which one operates with their body and how one shows their level of health. The concept of fashion becomes associated with society specifically because of the fashion system that is surrounding fashion and dress. These are interrelated to the ideas of body image through the structure of fashion and the importance of the body in defining how the body…
12 pages (3012 words)
New forms of advertising in digital age and social media. Fashion Blogs: A viable tool for marketing fashion brands?
Advertising was always the best medium to communicate with the consumer. It was reliable and extensive and the advertiser had control over what he wanted communicated to the public. Come the present times however, there has been a totalt transformation in this scenario due to social media. Advertising in traditional media is undergoing a dramatic decline due to the increasingly popular use of digital media and increased methods of bypassing traditional advertisement. Today if a brand is not on a social networking site their presence on internet is equal to zero. …
15 pages (3765 words)
A Discourse Analysis regarding the use of Public Relations in Social Media: A Case Study of Proctor and Gamble and their “Kids” Thank You Mom Campaign Series
1.6 Background – Key Concepts and theories 8 …
25 pages (6275 words)
DeBeers advertising
The simulacrum is true” (Ecclesiastes, cited in Baudrillard, 1994, p. 1) Introduction Observations reveal that in postmodern era extensive use of mass media and representative symbols have become an integral part of contemporary culture, where boundaries between fantasy and real world have merged, often making reality unrecognisable (Baudrillard, 1993, pp. 71-72). Mass production and photographic representation (advertisements) have modified human experience to the extent that “Irreality no longer belongs to the dream or phantasm…but to the hallucinatory resemblance of the real itself”…
7 pages (1757 words)
Berlei: Advertising Analysis
For an advertisement to be good, it must present a certain unique aspect whether through creativity, by its imagery or by the brand or product which it is featuring. Besides this, the basic objective of an advertisement is to educate and inform an audience of the presence of a product. In some cases, it is just to create a buzz in the market so as to refute competition. Each type of ad suits different situations which a brand or a product is facing. Some advertisements are persuasive while others tend to be just informative. Some ads aim to trigger fear (such as public service messages to…
6 pages (1506 words)
Problems in Advertising - Understanding Advertising Messages
There are numerous media used in advertisement such as print media and broadcast advertisements. I am intending to study two magazines and two television programs for a period of two months to verify their effects by going to the magazine publishers and the respective media that air the TV programs. Magazines, which are widely used by most firms due to their ability to access a specific target group with high quality presentations and the fact that they accommodate design options, prestige, influence, believability and long shelf life. (Shimp 367-369). I will consider the models used in…
5 pages (1255 words)
Public relations and advertising
This "Public relations and advertising" essay outlines the differences between this two mediums of mass communication, their roles and issues. People would indulge in getting education throughout the life and the risks involved while making consumer behavior is immense. Most of the times, the educational institutions use placement and job assistance as the main USPs to attract the students. But many times it has been seen that the promises made by the educational intuitions through the ad and PR campaigns have not been kept. Many times it has also been found that students have been given wrong…
4 pages (1004 words)